The Russian version of Starbucks officially changed its name to "Star Coffee"!
On the evening of Aug. 17, Russian rapper Timur Yunusov (Timur Yunusov) suddenly posted a set of pictures on his Ins account showing the Russian version of Starbucks renamed "STARS COFFEE" and the final logo.
STARS COFFEE's latest website, which lists some of the brand's menus, is also available.
The rapper announced on the Ins platform on July 30 that he had completed the acquisition of Starbucks' Russian assets with Anton Pinsky and solicited creative ideas on the brand name and brand LOGO from netizens, aiming to build a coffee brand that is even greater than the world-famous mermaid on the other side of the ocean.
On August 12, the intellectual property, Patent and Trademark Office of the Russian Federation stated that it had received three trademark applications today. Some foreign netizens posted three trademark application documents on the Twitter platform, namely, STAR PINSKIY COFFEE (Starpinsky Coffee), STARS KANOKOV COFFEE (Starknokov Coffee) and STARS COFFEE (Star Coffee).
All three trademarks of the Russian version of Starbucks use a girl wearing a traditional Russian tiara kokoshnik to replace the mermaid on Starbucks LOGO.
The Russian version of Starbucks will be unveiled in Moscow on Aug. 18 under the new name Stars Coffee, and all 120 stores of the chain will open by the end of September, the local Moscow 24 News (MOCKBA 24) reported on Aug. 17. When it opens, StarCoffee will not follow Starbucks' tradition of handwriting names on cups, but will use thermal printers to print. In addition, the coffee chain no longer provides customers with on-site cooking, but prefabricated foods that simply need to be heated.
Russian marketing industry expert Nikolai Gregoriev (Nikolai Grigoriev) introduced the brand name and brand LOGO of STARS COFFEE (Star Coffee), at least with minor changes to the brand name and trademark, which shows that the new owners strive to maintain the continuity between the old and the new brands.
The expert added that from a brand point of view, some repetitive things can have quite negative results for the brand. At the same time, no one can accurately predict whether the new design will be accustomed to by customers and whether it will bring additional benefits to the brand.
He also stressed that brand names are generally shorter, so that brands can better take root in consumers' daily lives, and it is more appropriate to control the length of names within two words.
Russian netizens' views on the brand name of the STARS COFFEE chain coffee brand and the new LOGO are as follows (all translated by Google):
Photo Source: Internet
For more information about coffee beans, please follow the coffee workshop (Wechat official account cafe_style)
For professional coffee knowledge exchange, please add Wechat account qjcoffeex.
FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。
Important Notice :
前街咖啡 FrontStreet Coffee has moved to new addredd:
FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou
Tel:020 38364473
- Prev
Nanjing closed half an hour after its opening, long queues "alerted" the police to maintain order at the scene.
After the collective price reduction of new tea drinks, it was difficult to meet a cup of milk tea with a price tag of half a hundred, until this morning, when the tea was officially opened in Nanjing, scalpers made an appointment to purchase 200 yuan for a cup, and some people queued up in the early hours of the morning, and the related topics went viral on Weibo. There are media reports that the big breakfast is not open yet, people.
- Next
Tea face pleasant response queue ≠ marketing hype! Sina Finance immediately played Tea face?!
Yesterday, due to queuing up for the opening of two tea-faced restaurants in Nanjing, the subway station was closed, drinks were sold out and a large number of scalpers were sold out five minutes after opening, and even "alerted" the special police to maintain order at the scene, which was discussed on the Internet for a while. Many netizens said that this was caused by hiring people to line up and purchasing agents for hype.
Related
- Can you make coffee with cola? Is hand-brewed coffee and iced coke good?
- How long will coffee beans go bad? Is the shelf life of coffee beans 12 months? How to tell if the coffee is bad?
- What is "extremely light roasted coffee"? The difference between Nordic roasted coffee and Japanese deep-roasted coffee
- Why does Ice-Drip coffee smell wine when it is left for a long time? How many days is recommended to finish drinking ice drops? Why do I feel astringent when I just made ice drops?
- Why are there so few coffee shops selling avgado? What kind of ice cream tastes good for Avgado? The origin of Affogato, the taste of making
- How to choose props for beginners in coffee pulling? What equipment do I need to teach myself latte?
- Should the direction of hand-brewed coffee circle be from inside out or from outside to inside? How to teach the size of the coffee circle
- There are many ways to make mocha pot latte. How to add milk to Mocha pot coffee is better to drink? Can a mocha pot be extracted with milk?
- Why can't the flavor of hanging ear coffee be brewed? How to control the concentration of coffee during the season?
- Barista's professional knowledge sharing: Is there a difference between latte and piccolo and Gibraltar Cotado? What is Blue Bottle Coffee's signature milk coffee?