Tea face pleasant response queue ≠ marketing hype! Sina Finance immediately played Tea face?!

Yesterday, due to queuing up for the opening of two tea-faced restaurants in Nanjing, the subway station was closed, drinks were sold out and a large number of scalpers were sold out five minutes after opening, and even "alerted" the special police to maintain order at the scene, which was discussed on the Internet for a while.

Many netizens said that this was caused by hiring people to queue up and asking purchasing agents for hype. Many netizens also said that at the moment of the epidemic, please do not add trouble to ordinary Nanjing citizens and public resources.

People's online review also said that milk tea is just a drink, brand promotion and social media inducement make consumers keen to sign in is also inevitable, but do not be too "deified"! The purchase fee of 200 yuan for a cup of milk tea is too much.

Cha Yan did not respond much to the queuing incident on the opening day, but said that the business hours would be adjusted and the queue route for the next day would be planned to avoid congestion at the subway entrance again.

Early this morning, the tea face was happy and early in the morning to explain what happened in the queue yesterday, saying that I am sorry for the unnecessary discussion caused by a small cup of milk tea and the disturbance it has brought to Nanjing. For yesterday's scalpers resale situation, will use purchase restrictions "boycott daigou and resale" action.

For the matter of hiring people to queue up and ask purchasing agents, it seems to be an irreversible proposition that they do not know when to start "queuing = marketing hype". It is common for netizens to speculate and do not ask everyone to fully believe their innocence.

For the police to come forward to maintain order, the tea face is particularly grateful to the district government, the Commerce Bureau, the public security special police, market supervision and management and other government departments at all levels, as well as shopping malls to lend a helping hand and work together to maintain order, and said that their help can also be regarded as a statement of his innocence. After all, it is not their style to stand out in public, and they dare not do so.

Just two hours after the official release, Sina Finance immediately released an article entitled "revealing the secret that tea-looking daigou is a premeditated" false prosperity. The article said that they saw a part-time message in the Nanjing recruitment group that 50 people were recruited by the milk tea shop on August 19, located in Baijiahu, Jiangning, and that on August 18, the milk tea shop was waiting in line for 20 people to work for at least three days. The address is located in Xinjiekou.

This information has also been confirmed by the release of recruiters, and the brands of the two milk tea shops that lined up to fill the scene are pleasing to the tea face. At the same time, the article also said that a video showed that five minutes after the two shops in Nanjing opened at 9: 00, the staff said that all the tea products in the store had been sold out and could not be finished today. If you want to recharge, you can scan the code directly. However, Jiangning Public Security said at more than 11:00 in the morning that there were still a large number of queues at Jingfeng Shopping Mall and advised the general public not to queue up again today.

In the face of the situation that has been sold out, the tea face did not make the action to stop the queue, encouraged everyone to recharge, and did not inform the customers in the queue that the drinks had been sold out. Sina Finance also mentioned that Tea face Yueli, an online celebrity new tea brand that initially opened stores only in Hunan, has since seen customers queuing up and scalpers buying at high prices in every new city. therefore, it is regarded as a premeditated "false prosperity".

As for whether the pleasant queuing storm is really popular or marketing hype, we will not discuss it for the moment. Now novel coronavirus is not under good control. You don't have to bet on your health for a drink. No matter how delicious a drink is, it's not worth queuing up like this.

Is it true that the queues for the opening of brands are all trusts? Not necessarily, but it can't be ruled out. As an online celebrity new tea brand, its "mystery" + business marketing + media communication, so that many netizens have a "I have to drink" attitude towards the brand is also inevitable.

In addition, over the years since the establishment of the brand, the spread of Chinese classical style and local culture has been holding the hearts of a new generation of consumers. Superimposing the herding effect (when a person says yes, there will be a group of people saying yes, under the pressure of convergence, more and more people will believe good), and it is normal for a tea face to have such popularity.

However, when all the drinks were sold out, the merchants did not take timely action to control the market, and even affected the rights of other citizens to use public transport, affecting public order, and finally needed to use the police, special police and other resources to maintain order. this incident itself is caused by unreasonable arrangements.

Is it really effective to resist "purchasing agents and reselling behavior" through purchase restrictions? When Blue bottle Coffee opened its first store in Shanghai this year, there were restrictions on the purchase of the first cup, but it did not stop scalpers from reselling, on the contrary, it increased the madness of everyone to buy "scalpers".

During this period, the epidemic has a new trend, you do not consider the cost of time, do not consider the cost of money, but also consider the cost of health … Finally, I hope everyone can visit the store rationally and consume rationally.

Photo Source: online Weibo

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