What a hard core! Tai er officially launched sauerkraut latte and Boiled Fish with Pickled Cabbage and Chili coffee!

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Yesterday, another round of sauerkraut latte sharing once again occupied the coffee group!

At first I thought it was everyone's new round of imitation, but I didn't expect it to be Tai er (yes, that sauerkraut fish shop! ) really launched a sauerkraut latte! It's not a joke...

On April Fool's Day this year, Tai er said that they had opened a coffee company and launched the world's first sauerkraut fish version of coffee! Using the techniques and materials of cooking Boiled Fish with Pickled Cabbage and Chili, we have made some creative coffee that looks strange, such as ice blog sauerkraut latte, opening sour ice American coffee, mustard shrimp cappuccino, boneless chicken claw cappuccino and so on.

But goose! At that time, Taier was just an April Fool's Day joke, they did not open a coffee shop, nor did they really sell these products to the outside world. At that time, some netizens also said that they had already put sauerkraut, so it was not bad to put the fish away!

Because there was nothing to drink, but wanted to try, so in the following month, people in the group often saw people buying sauerkraut to make coffee. The code clerk also tried their way of turning coffee beans into coffee particles. It is true that it is very enjoyable, and it is also true that it is sanitary.

Unexpectedly, a few months passed. They really launched the original sauerkraut latte, but also launched Boiled Fish with Pickled Cabbage and Chili hanging ear coffee?! Can be said to be outrageous mother to open the door, outrageous home!

Launched at the same time, there are casually flowered chrysanthemum lemon coffee, cold extract of your tangerine peel, quick Luoshen flower ice American coffee and (hua) pepper you make passion fruit American style. Although this naming and creativity is not as outrageous as April Fool's Day, it is also outrageous!

So! What's the taste of sauerkraut latte in raw sauce?! "it doesn't smell like sauerkraut! It also tastes surprisingly good! It's just a sour latte "- from has gone to drink the feedback from his buddies.

I saw everyone's "disappointed" expression through the screen! ) Oh, don't be disappointed! After all, if you really use sauerkraut with high acidity and strong taste, not only will the taste be inconsistent, but the milk will also agglomerate because of acidity.

-xiao white rabbit

But! Boiled Fish with Pickled Cabbage and Chili is really Boiled Fish with Pickled Cabbage and Chili when he hangs his ears. On the package. Sauerkraut latte without the taste of sauerkraut will disappoint fans. Officials have expected it, so the hanging-ear coffee looks like plates of Boiled Fish with Pickled Cabbage and Chili! Coffee is certainly not traditional coffee, but coffee with tangerine peel flavor.

-tanning and hard work.

In front of Guo Degang crosstalk "drink coffee with garlic, autumn water is the same", and then there is Boiled Fish with Pickled Cabbage and Chili brand "pick up the latte to pour sauerkraut, the brain is also unique." Take a closer look, this cross-border marketing is also very interesting.

Cross-border coffee is no longer a new thing, in recent years, there are many industries / brands co-signed with coffee, hoping to attract new consumers through coffee, but the effect seems to be general. The main reason is that the joint name is too stiff, there is no warm-up in advance, and there are not too many topics for consumers to discuss.

If Boiled Fish with Pickled Cabbage and Chili's coffee collocation is suddenly launched without preheating, there may also be more negative comments, after all, it is the first time to see it will feel "unreliable" collocation. However, with its outrageous attributes, and the use of April Fool's Day to reveal some of the wind can be said to be very shrewd!

Not only can we have a more direct understanding of consumers' views on these innovative coffees, but also be able to firmly grasp that people have been thinking about these products because they didn't drink them right away. Then everyone will talk about the decline in fever, but will also follow suit one after another, and suddenly have a real one, so as to stimulate consumers to try.

In terms of joint products, we can see that the two joint brands have made efforts! After all, it is not easy to combine these heavy-tasting ingredients with coffee.

Cross-border cooperation is about bringing traffic to each other, you have the people I need, I have the people you need, expand and blend with each other, and finally achieve transformation. At the same time, both sides convey the same story, which resonates with consumers and can expand the brand volume in a short period of time.

This joint name, to some extent, can be said to be very good.

Photo Source: Internet