Post office coffee also opened a "day curry night wine" concept shop!

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Earlier, "morning C and evening A" is one of the buzzwords in the skin care industry, which refers to skin care products that use vitamin C in the morning and vitamin An in the evening. But today, the word has long been given a new meaning in the catering industry, that is, "morning coffee (coffee) evening alcohol (wine)". Through the wide spread of social networking, the daily coffee night wine model of "coffee + wine" has set off a wave in the industry, attracting many brands and many people to join, gradually forming a new consumption pattern.

Yesterday, Post Office Coffee announced the country's first Japanese coffee night wine concept store in Fuzhou on its official Wechat account. At the same time, post office coffee also launched two limited drinks in Fuzhou, one is "postage taro" with coffee, and the other is coffee-free product "taro mashed milk".

Post office coffee is a coffee shop set up by China Post, which sells coffee, tea, desserts and so on. The price of coffee and tea is between 20 and 40 yuan, providing two kinds of services: pick-up and door-to-door delivery. With the post office, coffee, the combination of two completely different elements, coupled with the feelings of China Post collide with the leisure culture of coffee, can create a national trend brand that young people like, but also convey a kind of culture and beauty.

Coffee at China Post's first post office has officially landed in Xiamen since February 14, 2022. According to Mini Program, post office coffee has now opened 10 stores in Fujian, Jiangsu, Jiangxi and Beijing. It is understood that the post office coffee adopts self-management mode, which is not open to join at present.

On May 15, three months after the opening of the first store, the Post Office Coffee welcomed its second store across the country, and the location is still in Xiamen, specifically in Xiamen Cat Street, which is different from the first store. Based on the original postal theme, combined with the characteristics of the environment around Cat Street, the store has cat elements, which aims to provide cats and cat lovers with a space for rest and communication.

In June, the third coffee shop of China Post began to set up its campus, which coincides with the 120th anniversary of Southeast University, and the first campus shop of post office coffee has also opened in Southeast University. In addition to introducing stamp cup stickers that combine the elements of China Post and Southeast University, exclusive limited tea drinks and desserts will also be introduced. Since then, the accelerated layout of post office coffee settled in Beijing and Jiangxi, and has been constantly exploring the coffee market, aiming at the development trend, opened a Japanese coffee night wine concept store.

In addition to post office coffee, many brands have been setting up this market in recent years, and Starbucks, the big brother of the coffee industry, began to build a model of coffee and alcohol as early as 2019. It opened its first Starbucks Zhenxuan Coffee Distillery on the Bund in Shanghai. Subsequently, Seesaw and M stand are also trying to curry night wine. It is understood that five M Standard night wine theme stores have been launched in Shanghai, Shenzhen and Ningbo.

Not long ago, Tims launched new business type's "Coffee&Beer" in Shanghai, using the Japanese coffee night wine model, which sells mainly beer, including fruit wine, wheat and other 31 beers, priced between 25 and 58 yuan, open from 7 a.m. to 0 a.m. Not only that, even the new brand Kudi Coffee founded by Lu Zhengyao, founder of Luckin Coffee, takes the route of day and night wine. However, at present, there are only different series of coffee that can be ordered on WeChat Mini Programs.

It can be seen that the above coffee brands are all from curry into wine, and the product form is based on coffee to extend to alcohol products, which is part of the strong camp of Japanese night wine. Day and night wine can make up for the business of coffee shops at night, and there are fewer coffee drinking scenes at night, and if you convert coffee shops into taverns at night, it is to sell products in different scenes to users, so as to increase turnover. This may really be an important attempt for the new growth of coffee brand business.

Although the post office coffee relies on the big tree of China Post, the advantages of location and store resources are the advantages, but the competition in the coffee market is fierce. Only by speeding up the layout and realizing the mode of multi-time operation and unlimited scene can it have a better chance of success.

Photo Source: Internet