Luxury goods cross the border! Bulgari co-branded coffee

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At the end of the luxury brand, is coffee? Bulgari Zhu Bao can not afford to buy, joint coffee can have a cup!

Recently, I saw on social networking platform that Italian high-end jewelry brand Bvlgari and Singapore-based coffee brand Bacha Coffee have jointly launched an in-store Bvlgari x Bacha Coffee pop-up store until the end of January next year.

Italian luxury brand Bvlgari is a multi-disciplinary brand, and if you like this brand as well as coffee, this brand new pop-up shop will definitely attract your attention.

The joint pop-up store, like other takeout restaurants in Bacha Coffee, costs S $8 per cup of coffee, which is served in a tray with honey sticks and their own fresh cream. The unique feature of Bvlgari co-name is that the coffee cup uses the unique Starlight Bvlgari coffee cup cover, which adds a little luxury to the coffee.

In the pop-up shop, you can taste a variety of limited edition mixed coffee, all of which are specially designed in cooperation with Bacha Coffee for this event. Each cup of coffee is made fresh, but because the pop-up shop is a counter that only serves takeout, the coffee can only be packed and taken away.

Bulgari is a world-renowned luxury brand with jewelry, watches, perfumes, accessories, leather goods and so on. It is part of the LVMH Group and was founded by Sotirio Bulgari in Rome in 1884.

The coffee market has been constantly expanding. in the early years, many people may think that there is nothing to do between fashion luxury goods and coffee, but with the rapid rise of coffee culture, many luxury brands have crossed the coffee market one after another. Many international luxury brands such as LV, (Gucci) Gucci, Burberry, Herms, LouisVuitton and so on have opened coffee shops all over the world.

Il Caf é, as Bulgari's only coffee brand, is designed to perfectly demonstrate Bulgari's luxurious style and create a very elegant atmosphere. The coffee shop is next to Bulgari's jewelry and watch shop. It is not the first time for Bulgari to launch a joint coffee flash store. From May 13 to May 22 this year, Bulgari fragrance and boutique coffee brand Manner Coffee jointly launched a pop-up store in Vientiane, Shenzhen. The glass greenhouse is full of pink flowers full of young girls. Once the store opened, it was really popular because of its beautiful appearance, attracting a lot of netizens to sign in.

At present, with the increasing acceptance of coffee in China and the continuous rise of young consumers, the number of coffee drinkers will continue to increase, which means that a wide range of groups can be affected through coffee shops. This is also the main reason why luxury brands continue to set foot in the coffee market at this stage. Coffee is a kind of high-frequency consumer goods, while luxury goods are low-frequency consumer goods. Opening a coffee shop can divert some consumers from high-frequency consumption to low-frequency consumption.

Bulgari replicates in different places through this partnership with coffee brands, perhaps because coffee consumers are younger than jewelry consumers, and co-branded coffee may be able to find new growth points for its own brands.

Photo Source: Internet