Three, no food is hot! Family cafes are now popular with espresso and free delivery all over the country.

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)

For more boutique coffee beans, please add private Qianjie coffee on Wechat. WeChat account: qjcoffeex

With the continuous development of coffee culture, the scale of the coffee market is gradually expanding, the consumer population is also expanding to the sinking market, more and more forms of coffee begin to appear in the public view!

Recently, I don't know when some independent cafes / family cafes have orders for free delivery across the country and fresh coffee is on sale on social media platforms.

It is understood that this kind of coffee after plastic packaging, plus ice bags, and then transported through the national cold chain, refrigerated coffee liquid usually has a shelf life of 7 days / frozen or even can be preserved for half a month.

Unlike the instant portable coffee made by big coffee brands, this freshly ground espresso liquid has a fuller aroma and more oil.

At present, in the Little Red Book search for "coffee concentrate bag", you can see that there are many independent / family cafes operating this new coffee business of "national free delivery".

After an in-depth understanding, in addition to this kind of bagged "free delivery coffee", there is also an upgraded version of freshly ground fresh canned coffee. It is indeed a relatively novel form of coffee business to sell these freshly ground coffee with a short shelf life in bags and cans nationwide. (whisper bb: after a few days of express delivery, can it still be regarded as an outstanding product? )

For this new coffee business offered by independent / family cafes, many netizens find it fresh and ask for links, prices and how to buy it under the posts of various bloggers.

But some netizens looked at it more thoroughly, saying: "if the quality of food is very high, can the family workshop do it?" First let you do it for a period of time, and then use the food safety law to punish you for ruining everything "," the model of three-no products, the favorite of professional anti-counterfeiters, "and" buying is just impulse consumption. When you get it on the road for a few days, the excitement is long gone. If you drink it again, you will feel very general, so you might as well buy it in the store. "

Indeed, according to the overall market demand, the coffee currently sold in this form may not be ideal for customers in first-and second-tier cities, because the surrounding environment itself has many better choices. After this gimmick, the freshness of regional users is likely to be forgotten!

Moreover, this kind of "national free delivery" coffee has not yet formed a complete shopping chain, and this form of coffee is also very easy to be imitated, which will lead to the phenomenon of fish eyes mixing pearls. Under the trend of interests, some merchants may use some defective beans to make this kind of coffee with a short shelf life, thus disturbing the order of the coffee market.

Secondly, this kind of coffee business in publicity will also be another problem, how to make their own coffee brand name, but also free delivery coffee "fame" on the road need to overcome a hurdle. Whether the packaged coffee can reach the prescribed shelf life and how to solve the problem of quality inspection documents is a major problem that needs to be paid attention to by businessmen.

Photo Source: Internet