How does temple coffee get out of the circle? Market trend of coffee industry in 2023: creating a new scene of consumption

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)

For more boutique coffee beans, please add private Qianjie coffee on Wechat. WeChat account: qjcoffeex

Since the reopening of tourism, temples have become one of the preferred attractions for many young people. For this phenomenon, many netizens laugh that young people choose incense between going to work and making progress.

With regard to the return of the tourism boom, temples in 5A or 4A scenic spots in many countries have also continued to add areas of interest to young people, such as various cultural and creative products, as well as the lighting methods of various temples, all of which are young people's favorite bracelets, rings, car pendants and so on.

In addition, the major temples also "cross the border" to do catering business, not only making all kinds of vegetarian food more and more refined, but also social coffee shops have become the focus of the temple.

When the effectiveness of burning incense and worship has been discussed on the Internet, and when going to the temple for coffee has become a sign-in program, the proportion of young people in the number of temple visitors is increasing rapidly. With regard to such a scene, some media criticized young people for not listening to lectures, not wanting to make progress, not working hard, and began to "believe in Buddhism", believing that "struggle is the foundation of young people." But why do young people have such a choice? In the final analysis, it is just to relieve the pressure and let the soul have a sustenance. Like people before, burning incense is seeking sustenance, but isn't it the same for young people to burn incense and worship now? It's all for sustenance, but also for relaxation. But this does not mean that young people will only hand over the future to Buddha, but through a positive psychological implication, in real life to work more powerfully and purposefully.

Like eating fast, coffee in the temple does not focus on food. It is a ceremony that attaches importance to the piety and purity of the soul. On the other hand, people who come to pray for blessings eat fast in the temple, some for piety, and some bring further comfort to their hearts through the quiet surrounding environment in the process of eating in the temple.

It's the same with coffee. Perhaps it is because the contrast gratitude brought by the temple + coffee combination arouses the curiosity of young people, or it is hoped that through the time of a cup of coffee, under the dual effect of the calmness of the temple environment and caffeine, further ease the anxiety in the heart. Temple coffee is very popular, because the value of social emotional power highlights the emotions of contemporary young people, in fact, not many people will attach importance to it. These anxieties are laughed off by most people and brands. But the temple coffee is really defusing with heart, which is the reason why the temple coffee has become popular. From the emergence of the Cafe Cafe in the beginning, to the coffee products with comforting names on the menu, to the constantly updated coffee packaging.

Through the continuous experience of iteration, optimization, the continuation of the communication line, and gradually formed a unique temple coffee culture. Temple coffee also clings to the value needs of public sentiment. The dedicated singing of monks, the pious prayers of believers, and the ringing of bells can only be felt in the monastery, and all these can clear everyone's hearts and leave earthly troubles behind. And such a scene, after stepping out of the temple, can not be felt. As a matter of fact, there is nothing wrong with the lifestyle and choices of young people, but the prevalence of the Internet makes these ordinary things very conspicuous. Temples need more expansion marketing to earn revenue and maintain operation, and people need scenes and opportunities to comfort their hearts. This in itself is not a bad thing for temples and people. It would be too harsh if even this simple daily opportunity for people to relax is to be deprived of by public opinion.

Photo Source: Internet