How many and what grades are there in blue bottle coffee in China? Why is blue bottle coffee only served in other parts of Shanghai?

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Recently, Blue bottle Coffee announced that the limited store (flash store) in Jing'an Cultural Center will open on April 7. The purpose of this pop-up shop is to provide coffee experience for friends in conjunction with Drama Valley, Music Festival, Coffee Culture Festival and so on.

In order to tie in with the next cheerful activities around, the flash store also launched sweet and sour products-berry sparkling water and berry mini flower capital, hoping to make everyone feel the liveliness of spring through the sour and sweet of strawberries and blueberries.

Looking back over the past year, Blue bottle Coffee opened its first store at the former dormitory site of Shanghai Yutong flour Mill in February last year, followed by a second store in Jing'an Kerry Center and a third store in Zhangyuan. For the opening of the pop-up shop, many partners joked that blue bottle coffee had entered the mainland market for more than a year, not only not out of Shanghai, but also out of Jing'an District.

In this regard, some netizens think that the blue bottle coffee roaster may have been built in Jing'an District, so the shops will be set up in the vicinity. There are also netizens who think that Blue bottle baristas understand their target customer groups, so they will not leave Jing'an District. As the most central area of Shanghai, Jing'an District is one of the important economic, cultural and commercial centers. It not only has its own strong cultural flavor, but also is a proper business area. The consumer groups in the region also happen to be in line with the positioning of the target group of blue bottle coffee.

When Blue bottle Coffee first entered the mainland market, many people worried that the brand would arrive too late because its brand price was slightly higher, but it only joined the domestic coffee market when it was "rough" in recent years. However, according to more than a year of observation, the pricing of blue bottle coffee did not affect consumers' choice of it.

Although the price is high, the brand follows the route of minority simplicity + boutique pursued by young people, with distinct symbols and stories, and the target customer group is consumers pursuing petty bourgeoisie and brand effect. Jing'an District is a very good choice for this. Since the opening of the three stores, few consumers have discussed blue bottle coffee with high pricing. Although the popularity is not as exaggerated as when the first store opened, there is not much negative discussion, and it is also a good thing to be able to keep a low profile and operate steadily.

Of course, the stores are definitely not just concentrated in Jing'an District. According to netizens, the fourth store may be located in Panlong Tiandi, which is windy in Jiangnan Village, in Qingpu District.

It could also be opposite Taiguri, Qiantan, Pudong. I don't know whether this house will open first, or Panlong heaven and earth will open first.

As for when the blue bottle of coffee will be able to get out of Shanghai, let's keep waiting. Photo Source: Internet