Blue bottle coffee is the first instant product in the mainland.
▲
Click follow | Daily boutique coffee culture magazine coffee workshop
On August 5, the official account of Blue bottle Coffee announced that it will soon launch high-quality instant coffee (concentrated) in mainland China for the first time, which is scheduled to be available on various platforms on the 17th of this month.
It is understood that last year, Blue bottle Coffee has launched the Italian espresso "Craft Instant Coffee, Espresso", using a mixed formula from Colombia, Brazil and Ethiopia. Freeze-dried coffee that claims no need to turn on the coffee machine, no grinding, and can be dissolved in both cold and hot water. In terms of price, style,48g/25 dollars (about RMB183 yuan) of blue bottle coffee is also used.
The instant product listed in China this time, the brand said, was customized by the Blue bottle team according to the coffee preference of the Chinese people, which took three years to develop. Blue bottle also mentioned in the advertisement that this instant concentrated coffee has the flavor of dark chocolate, molasses and roasted malt. After a carefully customized process, appropriate temperature and pressure control, mild extraction and slow freeze-drying, until the delicate and full flake crystal particles, retain the rich layer of concentration.
It can be noted from the official promotional posters that this instant concentrate is different from the small jar packaging abroad, and the domestic version is listed in a separate package of 3 grams each. As for the price, the author looked at the blue bottle coffee shop's this product, the pre-price of 5 items is 75 yuan, and the pre-price of 15 items is 208 yuan.
In addition, during the pre-sale period, Blue bottle coffee also launched a single taste of the new version (9.9 yuan), but most of the comments after consumption thought that the price was too high, but the taste was not amazing, saying that it should not be bought back.
As one of the representatives of the third wave of boutique coffee, Blue bottle Coffee (Blue Bottle Coffee) adheres to the principle of providing freshly roasted coffee, ensuring the high quality of each cup of coffee and providing professional service to guests, which has deeply influenced the practitioners of a generation of boutique coffee, and has been praised as "like textbook level" in the field of boutique coffee. Until 2017, when Nestl é acquired a 68% stake in Blue bottle Coffee for US $480 million, it further accelerated the distribution of Blue bottle Coffee in overseas markets and was also popular with coffee people in all regions. So far, Blue bottle Coffee has five official stores in the mainland, all in Shanghai, and a time-limited flash store in Shenzhen.
Disclaimer: some of the pictures in this article come from the network, and some of the contents of the website, such as pictures, we will respect the origin of the original copyright, but due to the large number, there will be individual pictures and texts not in time to indicate, please forgive me. If the original author has any disputes can contact the website to deal with, once verified we will immediately correct, by the "coffee workshop" collation and editing, reprint please indicate, if infringement, please inform deletion, thank you ~!
- Prev
After ordering a cup of Ruixing, netizens asked the staff to do it four times before serving the meal.
▲ Click to follow | Daily boutique Coffee Culture Magazine Coffee Workshop A few days ago, a netizen complained on the social platform that he ordered a cup of coffee in Ruixing and asked the clerk to make it four times before getting the coffee. According to this netizen: for the first time, it was because lucky employees mistakenly made the iced coffee they ordered into hot.
- Next
Why is everyone so keen to sell "single-digit coffee"?
▲ Click to follow | Daily boutique Coffee Culture Magazine Coffee Workshop now that coffee is priced in the "single digits", it is becoming a key card for people in the industry to compete. Looking back at the coffee market a few years ago, single digits should be an impossible pricing figure, which you can drink at most in convenience stores. And enter 2023 with
Related
- How to do proportional steps for 400 times of foamed coffee? What is the reason why espresso cannot foam?
- How does coffee break out of rich layers? Which is better, washed coffee beans or sun-dried coffee beans?
- What are the five ways to drink American coffee? What is the difference between American coffee and Long Black? How to make quicksand ice American style? How to pull flowers in American coffee? Can I take milk in American coffee?
- What's so good about Blue Mountain, which ranks first in the world's top coffee beans? What grade does Blue Mountain Coffee belong to? What are the characteristics and taste of Blue Mountain Coffee?
- How to draw flowers in American coffee? Can American coffee draw flowers? What is the principle of latte flowers? How to kill the milk foam of coffee flower?
- Is it better to use lightly baked beans or deeply baked beans for mocha pot coffee? How to use and make a mocha pot! What should I do if the Mocha pot has a splash problem?
- What does special coffee mean? What beans are the best to make special coffee? Do you make special coffee with espresso or cold extract? Why is specialty coffee the "cocktail" of the coffee industry?
- Coffee shop specialty American production ratio step by step tutorial KFC apple bubble American practice
- What is the difference between the foam of a latte and white cappuccino? How thick should Latte's milk foam be made? What's the difference between a cappuccino and an Australian white latte?
- The right way to drink espresso! How to drink coffee best? Do I have to gulp dirty coffee?