Seesaw and Mengniu cooperate with the new product, add Luohan juice?

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Recently, boutique coffee brand seesaw Coffee has launched a new product, Cold extract fresh Coffee Latte, which is a partnership with Mengniu's fresh milk brand Daily fresh words, but it is a bottled drink.

According to officials, seesaw's custom-made coffee beans are fresh and cold, paired with fresh milk from GAP first-tier certified farms, which is full-bodied and sweet. According to the list of ingredients, it shows that 0 plant fat powder, 0 white granulated sugar and 0 artificial sugar substitute, and the sweetness comes from the concentrated juice of natural Siraitia grosvenorii.

After the launch of the product, many netizens expressed expectation, "fresh milk + coffee is a fresh latte. If you love this joint name, you will make it."just look at this list of ingredients to know that it is clean and ready to taste."

And this product belongs to bottled drinks, so it can be bought on the online shopping platform, while the price of one bottle is about 11 yuan, and at least 3 bottles are available for sale. This also causes netizens to hoard and buy.

However, after the launch, the drink was complained by netizens, saying that "it smells strange, whether it is sweet or not, and the smell of traditional Chinese medicine". "after drinking two mouthfuls, I thought it was bad" and "it tasted inexplicably astringent."

In fact, what everyone complained about this time was the addition of Siraitia grosvenorii concentrated juice. Many netizens said, "what is that ingredient table about Siraitia grosvenorii fructose? it tastes really bad." if you don't add sugar, you don't add sugar, so why add Luohanguo fructose? there is a kind of herbal tea with milk irrelevant feeling.

In fact, many netizens think that this drink is sugar-free or unsweet, simply "coffee + fresh milk", but after buying it, they found that Siraitia grosvenorii concentrated juice was added, and the juice was sweet and tasted bad. Many netizens said that "the authorities do not seem to understand, and what everyone is saying is that they hope there is no sweetness, not whether there is sugar or not." some netizens even think that "it is far less delicious than the latte made by Xianyu himself three years ago."

In fact, many brands have their own bottled drinks, such as costa, Starbucks, Nestl é and so on, but these bottled drinks have many flavors, so we have more choices when choosing. And seesaw this cooperation drink, added Luohan juice, appeared sweet, some people will like, but let some people do not like sweet people feel thunderous, but there is no other choice.

In fact, the bottled coffee market competition is very big, the major brands occupy market share, and other drinking water and beverage brands are covetously eyeing this, in this market, the convenience, taste and diversification of products need to be improved, not blindly rely on joint names, hope that seesaw can develop a better product.

Photo Source: Internet

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