Excellent Cup COE holds "Origin Immersion" program in El Salvador to promote Salvadoran coffee

Recently, the COE Cup is holding a multi-day education program aimed at immersing international coffee professionals to experience the coffee and culture of specific coffee producing countries. The project works for the first time with Instituto Salvadore ñ o Del Caf é (Salvadoran Coffee Institute), and the first "Origin Immersion" project is scheduled to be held in El Salvador in February 2024.

The Salvadoran Coffee Institute is the regulatory body that formulates and guides coffee policies in El Salvador and guides and promotes coffee cultivation in El Salvador. To ensure the country's economic, educational, social and environmental development, as well as the implementation of scientific research, technological development of coffee, etc., to improve productivity and quality for the benefit of members of the coffee production chain.

The program is a five-day course in which you will participate in the cup test and grading of COE in El Salvador. Learn about the history, varieties, processing methods and future plans of the Salvadoran coffee industry through speeches by Salvadoran coffee industry leaders. Coffee farms, mills and roasters in El Salvador will also be visited to learn about coffee cultivation, processing and roasting. Participants will learn and identify coffee defects and implement quality control measures to ensure quality Salvadoran coffee. Sustainable coffee practices will also be explored, emphasizing the importance of protecting coffee varieties, as well as thematic courses on biodiversity and trade practices from a COE perspective. Finally, there will be an in-depth study of coffee roasting techniques, including hands-on roasting competitions, experiencing espresso tasting courses, and understanding the nuances of espresso preparation and flavor profiles.

Susie Spindler, founder of the Cup, said in the announcement that the organization has always been in a unique position to go beyond traditional training and learn more about the wide diversity of coffee, culture and farmers in our partner countries. I am glad that these courses can inspire curiosity, appreciate and build relationships, which is a sign of its mission. Over the past 23 years, the Outstanding Cup and Coffee Excellence Alliance have partnered with different national coffee institutions to hold coffee competitions and auctions. So far, auction programs have been held in 15 countries, gaining prestige for coffee producers and shaping high-end market trends. COE events have been held in El Salvador since 2003.

Carolina Padilla, director of the Salvadoran Coffee Institute, said the move would bring buyers closer to coffee producers so they could closely understand the efforts and dedication of coffee producers to coffee production. And proudly showcase Salvadoran coffee culture, genetics and coffee varieties, so that coffee roasters can learn more about how to roast local coffee and share it with customers around the world. I hope to take this opportunity to promote coffee from El Salvador to the world and to enhance the international influence of coffee from El Salvador.