Be ridiculed by the crowd! The Starbucks logo has been changed back!

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Recently, many users have found that Starbucks has finally replaced the "weird-looking" new logo and returned to the brand APP cover with the old logo.

When it comes to Starbucks, many people will automatically think of the classic "double-tailed siren" image, which is said to be a siren siren from Moby Dick. Although Starbucks' logo has undergone many changes and color adjustments over the years, the combination of round frame and mermaid elements has always been the same, but the shape of the mermaid has become more and more concise.

Once, some netizens jokingly "predicted" that the future Starbucks logo would change like this: zoom in and out again. Until the whole picture is only the face of the mermaid.

Last month, Starbucks did update its App, but to everyone's surprise, the new logo quietly put on by Starbucks is really getting closer and closer to us. How close is it? The smiling banshee is like "peeking" in the software window.

Compared with the classic full mermaid look, the design of the new logo version is much simpler, with a closer perspective of half a mermaid face with a crown, and even a feeling of opening close to the face, focusing properly on the yellow five-pointed star above the mermaid's head.

The shapes of stars and mermaids are almost 50 / 50. It is understood that this is to emphasize Starbucks' all-star upgrade theme "Starbucks Club", which is exchanged for designated products with member accumulators. In terms of color, logo has also changed from grass green to a combination of golden yellow and dark green, in order to highlight the bright yellow.

From the perspective of brand image, although the design change is not very big, it has caused a lot of repercussions on the Internet. The new logo was not only complained by its own users that it was "really ugly" and "very stealthy", but also successfully inspired netizens' thinking and created a bunch of funny emojis based on the new logo.

"secretly observe."

"Let me see who's drinking Ruixin."

"sneaking around."

Not only that, the brand change logo action so that beating workers did not "dodge a bullet." Some Starbucks employees said that since the replacement of the new logo, customers have complained for several days that the new logo is not good-looking, when to change back, and even some customers think they have got off the fake App and went to the store to confirm with them repeatedly with their mobile phones. Even

After being laughed at by netizens, Starbucks featured a "listen to advice" and recently replaced the yellow five-pointed logo with the original cordial double-tailed mermaid. In this regard, some netizens speculated that the opposition of users is probably too strong. Because of the new logo, many netizens went directly to the Apple Store to give Starbucks App a low score.

However, according to employees, the main reason for switching back to the old logo is that the month-long Diamond Star membership upgrade campaign has now ended, so Starbucks has changed the App icon back.

This is not, as soon as the classic logo back, Starbucks quickly ushered in a screenshot of the user praise: "know the mistake and change is still a good boy."

Picture from: network screenshot

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