A mouthful of dregs? After drinking the new Ruixing Coffee product, the bottom of the cup is full of powder?!
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Since lucky Guanxuan actor Liu Yifei became the official spokesman, the sales of light jasmine milk tea with the same style of the star has soared and become a must-have item for fans. Recently, however, some customers have found that although this cup of Ruixing milk tea tastes good, it seems to be slightly different from the milk tea they remember.
In the impression of most consumers, the milk tea of chain brands on the market today is probably milk plus freshly brewed tea, and perhaps some ingredients such as syrup to improve the taste. From the production video posted by Ruixing employees, we can see that the employees will add syrup, milk, light milk and jasmine tea to the snow pot in turn, stir well and pour them into the packing cup, which looks like the practice of a milk tea shop.
But many consumers find that white particles appear at the bottom of the packing cup after drinking milk tea. Some netizens did not throw away the packing cup in time after drinking, and found a layer of sediment at the bottom of the paper cup after a period of time.
At the same time, some customers reported that the new product tasted "sore throat", "grainy" and "powdered like soy milk powder did not boil" after drinking it. The poor sensory experience and the precipitation of unknown ingredients make consumers question the ingredients used in Ruixing milk tea.
Some users consulted Mini Program manual customer service on this issue, and the response was "normal situation". Workers who make dozens of drinks a day also think that there will be sediment in the drink. They explained that the jasmine tea shown in the video is actually a raw material prepared with tea powder and water in advance, rather than using tea to soak. So employees think that the particulate matter from customer feedback may not be fully dissolved tea powder.
In addition, some clerks said that the correct process for making the drink should be to add various ingredients to the snow pot and mix them well by shaking. However, in order to improve the production efficiency of drinks in stores with large orders, the clerk may simplify the steps, such as stirring instead of shaking the cigar pot. So they speculate that it is also possible that the wrong way of making it leads to sediment.
Although Rui Xing beat up the workers' claim is reasonable, but some customers stressed that the particles at the bottom of their cups are white, combined with the main raw materials disclosed by Ruixin, they prefer that these white powders are dairy products precipitate. think that there may be quality problems with milk or light milk.
At present, many tea brands will label their products with slogans such as "fresh milk + fresh tea", which virtually deepens the impression of milk tea lovers on healthy and high quality milk tea. Therefore, in their view, Lucky's new product uses jasmine tea with tea powder to make the product quality slightly inferior, but also greatly affects the overall taste.
While most consumers of the new products are not satisfied with the obvious "pink feeling" in the new products, they also hope that Lucky can strictly grasp the quality of the raw materials of the drinks, so that people can rest assured to drink. Ruixing has not yet made a clear response to consumers' concerns about light milk tea.
Picture from: Xiao Hong Shu
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