Weakened version of ice suction? Starbucks new products are accused of only having beauty?!
▲
Click follow | Daily boutique coffee culture magazine coffee workshop
This summer, lucky, Manner and other brands launched matcha drinks one after another, attracting the attention of matcha lovers. Starbucks, which has observed this phenomenon, is not to be outdone, launching the Matcha Frozen Mountain series this week, with three drinks lattes, tea lattes and cappuccino for consumers to choose from.
(the picture was taken from the official Weibo)
On the official publicity posters, the tea latte in the series is based on matcha jelly, with Mianyun milk lid made by mountain style milk and blueberry powder, condensing the three elements of "blue sky, white clouds and grass" into one. It can firmly attract the attention of the good-looking party even if it is not in the C position of the poster, making many people shout "too beautiful".
Because of this, before the product officially landed in the store, many Starbucks fans were looking forward to it, and on the day the product was launched, they couldn't wait to try the taste of this beautiful drink.
However, from the feedback of some netizens on the social platform, many people think that although Starbucks' new product is integrated into the popular matcha element, the drink is attractive enough in appearance, but the taste is complicated.
Some users call it "sweetened grass", saying the drink is sweeter than they expected and can taste a strange smell of grass in it. Others think that the new product tastes like a "weakened version of ice suction", with a peppermint flavor, but not good. Some fans said bluntly that after taking a picture of the drink, they took a sip and then turned around and threw it into the dustbin.
And when customers complain about the drink, which is only good-looking but not delicious, Starbucks workers also complain about the new product. Employees said that although the three drinks in the series are different, but the names are not much different, especially lattes and tea lattes, the difference between the two is only one word, but it bothers them.
Some employees posted the labels on the packing cups, saying that they often made mistakes because they misread the words on the labels when the order burst in the store, so that they have received a lot of user complaints recently. So for employees, they just want the names of these drinks to be more recognizable, not as inadvertently as they are now.

In this "face-to-face" era, a good-looking drink can often arouse their attention and curiosity as long as it appears in front of the public. Starbucks in product innovation is to grasp the preferences of the good-looking party, often with good-looking products to arouse the interest of consumers.
But in the eyes of loyal users, if Starbucks' new products only have good-looking skin to meet consumers' photo needs, but are not willing to urge them to buy again, it will disappoint people who are looking forward to it. And the more times this disappointment is experienced, it will deplete their enthusiasm for the brand's new products. So that when they see a good-looking product again, some old users will think that it is just a "vase" and makes people reluctant to buy it.
Picture from: Xiao Hong Shu
Disclaimer: some of the pictures in this article come from the network, and some of the contents of the website, such as pictures, we will respect the origin of the original copyright, but due to the large number, there will be individual pictures and texts not in time to indicate, please forgive me. If the original author has any disputes can contact the website to deal with, once verified we will immediately correct, by the "coffee workshop" collation and editing, reprint please indicate, if infringement, please inform deletion, thank you ~!

- Prev
A mouthful of dregs? After drinking the new Ruixing Coffee product, the bottom of the cup is full of powder?!
▲ Click to pay attention| Daily Boutique Coffee Culture Magazine Coffee Workshop Since Ruixing official announcement actor Liu Yifei became the official spokesperson, sales of the same style of gently jasmine milk tea have soared and become a must-order item for fans. However, some customers have recently found that although this cup of Ruixing milk tea tastes good, it seems to match their taste.
- Next
Where are Panama's coffee producing areas located? Where is the well-known manor Alida Manor?
Central America is a long and narrow land connecting South America and North America. The countries in this region are not large in size, but they are rich in natural resources. Because the terrain here is mainly plateaus and mountains, most of the land is mountainous. Forest area, there is a volcanic belt stretching more than 1300 kilometers long on the Pacific side. And close to Chi
Related
- Remove the perimeter! Naixue's largest flagship store in the world quietly closed!!
- Manner Co-branded Cup is a literary style?! Netizen: I almost didn't recognize it
- How to make bubble ice American so that it will not spill over? Share 5 tips for making bubbly coffee! How to make cold extract sparkling coffee? Do I have to add espresso to bubbly coffee?
- Can a mocha pot make lattes? How to mix the ratio of milk and coffee in a mocha pot? How to make Australian white coffee in a mocha pot? How to make mocha pot milk coffee the strongest?
- How long is the best time to brew hand-brewed coffee? What should I do after 2 minutes of making coffee by hand and not filtering it? How long is it normal to brew coffee by hand?
- 30 years ago, public toilets were renovated into coffee shops?! Multiple responses: The store will not open
- Well-known tea brands have been exposed to the closure of many stores?!
- What are "nourishing beans" and "waking beans" in coffee? Do the coffee beans have just been roasted and need to be left for a while before sealing?
- Hunting for surprises?! Aunt Shanghai launches "Xiao Gong Ju Doll" causing controversy
- New progress! Starbucks selects buyers for its China business?!