Weakened version of ice suction? Starbucks new products are accused of only having beauty?!

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This summer, lucky, Manner and other brands launched matcha drinks one after another, attracting the attention of matcha lovers. Starbucks, which has observed this phenomenon, is not to be outdone, launching the Matcha Frozen Mountain series this week, with three drinks lattes, tea lattes and cappuccino for consumers to choose from.

(the picture was taken from the official Weibo)

On the official publicity posters, the tea latte in the series is based on matcha jelly, with Mianyun milk lid made by mountain style milk and blueberry powder, condensing the three elements of "blue sky, white clouds and grass" into one. It can firmly attract the attention of the good-looking party even if it is not in the C position of the poster, making many people shout "too beautiful".

Because of this, before the product officially landed in the store, many Starbucks fans were looking forward to it, and on the day the product was launched, they couldn't wait to try the taste of this beautiful drink.

However, from the feedback of some netizens on the social platform, many people think that although Starbucks' new product is integrated into the popular matcha element, the drink is attractive enough in appearance, but the taste is complicated.

Some users call it "sweetened grass", saying the drink is sweeter than they expected and can taste a strange smell of grass in it. Others think that the new product tastes like a "weakened version of ice suction", with a peppermint flavor, but not good. Some fans said bluntly that after taking a picture of the drink, they took a sip and then turned around and threw it into the dustbin.

And when customers complain about the drink, which is only good-looking but not delicious, Starbucks workers also complain about the new product. Employees said that although the three drinks in the series are different, but the names are not much different, especially lattes and tea lattes, the difference between the two is only one word, but it bothers them.

Some employees posted the labels on the packing cups, saying that they often made mistakes because they misread the words on the labels when the order burst in the store, so that they have received a lot of user complaints recently. So for employees, they just want the names of these drinks to be more recognizable, not as inadvertently as they are now.

In this "face-to-face" era, a good-looking drink can often arouse their attention and curiosity as long as it appears in front of the public. Starbucks in product innovation is to grasp the preferences of the good-looking party, often with good-looking products to arouse the interest of consumers.

But in the eyes of loyal users, if Starbucks' new products only have good-looking skin to meet consumers' photo needs, but are not willing to urge them to buy again, it will disappoint people who are looking forward to it. And the more times this disappointment is experienced, it will deplete their enthusiasm for the brand's new products. So that when they see a good-looking product again, some old users will think that it is just a "vase" and makes people reluctant to buy it.

Picture from: Xiao Hong Shu

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