Burberry 60 yuan for 1 cup of capsules American! All you drink into your stomach is emotional value!

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Recently, a sapphire blue coffee car parked below the magnificent hotel in Beijing has attracted the attention of the good-looking party, wondering which brand of the conspicuous coffee car is a limited activity.

According to netizens, the coffee car belongs to the luxury brand Burberry Burberry, which is holding a limited exhibition at the magnificent hotel. It is a flash event where passers-by can buy coffee and baked products and take pictures.

It is common for luxury brands to sell coffee across the border. LV, Dior, Gucci and other brands have cooperated with coffee brands in some shopping malls to hold theme exhibitions, pop-up coffee cars and other activities. What can arouse the interest of coffee lovers is one or two restricted drinks launched in the event. Some netizens who pursue freshness will make a special trip to the event to see if these cross-border brands can bring bright new products.

So recently, a curious consumer went to the Burberry coffee car to see what kind of limited products Burberry, which is famous for its trench coat, would launch.

From the photos taken by the customer at the scene, the coffee car was simply furnished, with a handwritten menu, a coffee maker and some baking products on the table. According to the contents on the blackboard, we can see that the products sold in this flash drive include coffee, ice cream and bread and pastries, which are basically the regular products of ordinary coffee shops, and there are no limited drinks expected by netizens.

The customer also found that the prices of flash mob products were generally higher, with an average price of 60 yuan for coffee. Although the price was not cheap, the guest thought that Burberry could sell a drink for 60 yuan, so he placed an order with the clerk to buy a latte.

It turns out that this 60-yuan cup of coffee is indeed different. According to the guest, when she took the prepared drink from the clerk, she found that the latte she ordered had become an American without milk.

What is even more unexpected is that "60% of the coffee is Nestle capsule Coffee". She thought that Burberry and Nestle had a joint event to use the brand's coffee capsules. But the clerk explained that there was no brand cooperation that customers guessed, but that all the coffee in the store was made of capsules.

This unusual consumer experience filled users with emotion, saying bluntly that compared with other luxury brands that sell coffee across the border, Burberry's 60-yuan capsule American style really gives users enough emotional value, so that good-looking parties who like to take pictures can raise their glasses and clock in, so that customers who want to get the same brand can get a sense of satisfaction.

Many people say bluntly that Gaohe brands sell coffee across the border, seeming to attract public attention with approachable trendy drinks, but in fact, they provide photo parties who are keen on card shops with props printed with brand logo, so that users who like Gaohe brands can get satisfaction and happiness from a series of limited activities.

From this point of view, it is not difficult to understand that when a cup of capsule is packed in a paper cup affixed with Burberry logo, its price goes up. As netizens said, customers bought a cup of coffee with "90% emotional value" and comforted consumers that "no instant solution is the greatest respect."

In addition, some netizens reminded that if you want to take a picture in front of the coffee car, please do not let the handwritten menu appear in the camera. Otherwise, it is easy for interested people to find that the American English word "Americano" on this menu is misspelled and has not been changed by the shop assistant.

Picture from: Xiao Hong Shu

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