Crowded the scene! Mayday Coffee Shop is withdrawing from Guangzhou!

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Yesterday, there was a long queue in front of a coffee shop named "stayreal cafe" in Guangzhou Tianhuan Square, where people came and ordered. Looking at this bustling scene, passers-by can't help but wonder where this coffee shop comes from. Is it a big reward for the opening of a new store?

However, the truth is not what the onlookers who do not know the truth guessed. The consumers who rushed to the scene were here to say goodbye and drink the last cup of coffee in the coffee shop with the countdown to the closing shop. Leave some precious memories.

As a result, after the announcement of the closure, the store was almost full of customers, and orders surged. Looking at the clerk standing in the back kitchen sorting out the tickets, netizens could not help making fun of "shop assistant: nightmarish store closing eve".

It is understood that stayreal is a trend brand founded in 2007 by Ashin and a well-known Taiwanese artist, specializing in clothing accessories. Later, the brand also got involved in the catering industry and founded the chain coffee brand "stayreal cafe".

On May 7, 2016, stayreal cafe and stayreal clothing stores officially opened in Guangzhou Tianhuan Square. On the first day of business, in addition to selling limited quantities, the coffee shop invited one of the brand managers and world-class coffee master Lim Dong-Won to attend, adding luster to the brand's first store in South China and attracting hundreds of fans to line up all night.

According to the official Weibo, stayreal cafe has stores in Shanghai, Hangzhou, Shenzhen and other places, where many fans go on a "pilgrimage" and sign in before the meeting in May, but stores in some areas are closed due to the expiration of store leases.

And the Guangzhou Tianhuan store is also due to the expiration of the lease, the brand does not intend to renew the contract and withdraw the store. It is worth mentioning that the brand fashion store, which is also in Tianhuan Square, was closed last night. Before the store was officially closed, a large number of fans rushed to the scene to buy, while the coffee shop will be open until October 27. Some netizens said that if the Guangzhou Tianhuan store closes its business, stayreal cafe will have one store in Shanghai.

Watching their favorite Chaopai and coffee shops close, fans feel reluctant and sorry. Many people leave messages in the official blog comment area in the hope that the brand can reopen stores in Guangzhou or other cities, leaving fans a thought.

However, some people are not surprised that stayreal stores whose leases expire will not renew their contracts. According to regular users who have followed the brand for many years, stayreal's original product design is fashionable, so it attracts not only fans of May Day, but also young consumers who like fashionable clothes.

But in recent years, the operation of the brand has become more and more fan-oriented, coupled with the high prices of clothing accessories, drinks and meals designed, and the audience has gradually narrowed. Stayreal has increasingly become a brand only for fans to buy single punches, and its coffee shop has also become a "gathering place" for loyal fans, with a sharp decline in the number of non-fan users.

In addition, on third-party platforms, stayreal cafe received a lot of bad reviews, with some consumers dissatisfied with the price of meals, product quality, and service attitude. Some customers even said bluntly that if they were not fans of May Day, they might not patronize again after a visit.

In fact, fans know what the stars want to open the store, and most people are willing to go to support the cause of idols, which can be described as "one willing to fight and the other willing to suffer". However, the star aura is not omnipotent, once the products and services provided by stores can not satisfy consumers, they can only be replaced by competition in the same industry, closing the door in the reluctance of fans.

Picture from: Xiao Hong Shu

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