Nothing you want! Starbucks offline membership activities are boring?!

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Recently, Starbucks officially launched a holiday Happy member Night for Venus and Diamond Star members, inviting a large number of fans to the store to share the joy of Christmas.

Eligible Starbucks users across the country can sign up for free through the official App, and then come to the store to participate in the event after booking a good time and place. According to old fans, at this annual event, store staff will prepare coffee, desserts and fruit and celebrate with members, interspersed with coffee lectures, interactive Mini Game and so on. Participants will have the opportunity to get small gifts prepared by the store.

However, many users who signed up for the event early this year were full of expectations and found that Starbucks members' nightly activities were not as interesting as rumored, but rather inexperiential.

According to the feedback from the activities on the social platform, the member night activities organized by many stores are "nothing and boring" in the eyes of members: the much-anticipated new tasting session is just to give people a cup of mini cup-shaped drink; there are only a few limited badges, which are not enough to be distributed to the participants at the scene; coffee lectures and interactive Mini Game are cancelled directly; there are no discounts around buying cups on the spot.

All kinds of unpleasant experiences made these participating members very dissatisfied. "I believe Starbucks is really going to go bankrupt" and "Star Dad is really up to something."... " , "is Starbucks member Night so speechless?" one regular user sharply commented that the event was "the worst Starbucks Happy member Night in history" to express his indignation.

However, other netizens who signed up to participate in the activities of nearby stores thought that it could not be summed up in a word that not all offline activities in stores were as "brought down" as the feedback said. They said that Starbucks' offline activities are actually organized by the stores themselves, and the specific content of the activities is also decided by the store staff.

If the store manager pays attention to this and prepares carefully, the participants will get a wonderful holiday celebration, and after the end, they can't help feeling deeply. But if store staff treat the event as a KPI, they may prevaricate the task and prevent the invited users from getting a good event experience.

Starbucks workers in the comment area also said that there are many reasons why offline activities can not be enjoyed. Some stores may have no experience in hosting activities and do not prepare in a hurry until a user has made an appointment, so they will not be well served. In some stores, the number of reservations may be too small for the manager to organize the event, which makes users empty.

In addition, some workers have no choice but to reveal that although Starbucks has a reservation system for offline activities, they may be stood up by guests on the day of the event, or they may encounter unexpected situations such as non-reservation users who want to participate directly. It is precisely because of the existence of uncertainties that more or less affect the quality of activities in stores and make other participants dissatisfied.

However, although some Starbucks fans and clerks have explained the chaos of this member event, some members are still not convinced, thinking that since the government has planned the members' night event, the store as the executor should make preparations according to the regulations, so that customers present can enjoy the holiday joy. ‍‍‍ should know that under the influence of social networks, consumers may have higher and higher requirements.

Picture from: Xiao Hong Shu

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