Operation in the dark? Xi tea co-branded tea bowl was booked in advance?!

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Some time ago, Xi Cha Guan Xuan will jointly work with many people's childhood memories of Hello Kitty to launch a new drink, the "Young Berry Eye Cup" and a series of limited surroundings, which has aroused heated discussion among fans.

In the publicity poster, a silver tea bowl in the shape of Hello Kitty stands out and becomes the focus of many surrounding parties. From the picture, the tea bowl is all silver, while the tray is bright rose pink. It is small and exquisite in the eyes of users, and because of its limited perimeter, it arouses fans' desire to buy the collection.

As a result, some people write memos and set alarm clocks to themselves early to remind themselves to rush to buy on the day of the launch of the event on December 20, while others go to stores to ask employees to find out the relevant information around them. calculate the probability that you will be able to grab the neighborhood you want.

However, in the event warm-up posts on social platforms, some people noticed messages in the comment area, such as "booking by looking for clerks" and "No need to grab, just book in the store first." so that onlookers could not help posting and complaining, "some store activities have not yet started, but the goods have been operated secretly!" .

According to the online grapevine, the eye-catching limited tea bowl has been rationed to about four to six offline stores, making a small number of users think that the rush to buy tickets around this time is as difficult as grabbing concert tickets.

It is precisely because the tea bowl is not easy to grab, the netizens who can drink and rob one after another are looking for business opportunities under the warm-up paste. Prices around this area have also risen on second-hand platforms, and some merchants have even come up with words such as "100% stock" and "bag grab" to attract the surrounding parties who are not confident in hand speed to place orders.

In response, many netizens who were ready to rush to buy said bluntly that the resale of the joint event was too serious, and that some stores had brazenly reserved a limited number of surrounding areas for regular customers or keep themselves. regardless of other consumers who want tea bowls.

At the beginning of this year, during the joint cooperation between Xi Tea and Love of Light and Night, there were incidents such as material theft before the start of the event and low-cost reselling of insiders during the event, which made a large number of gamers extremely dissatisfied and accused the brand of inaction. Finally, Xicha conducted a self-examination and fired the employees around the resale, which restored the brand image and calmed the anger of consumers.

However, the experiences and lessons that have been learned do not seem to allow Xicha to take targeted measures to prevent the phenomenon of sneaking and reselling of restricted materials before the start of the activity from appearing again on the online platform, and even the staff of some stores put the clandestine operation on the table, tacitly allowing the perimeter to be reserved for regular customers, openly breaking the original rules of activities.

Many fans said that they can accept the helpless result of not grabbing the perimeter after a fair competition with others, but they cannot accept that the staff can book a limited number of perimeter to certain users before the official start of the event. They said that Xi tea should self-examine the phenomenon of internal reselling, regulate the behavior of store employees, and ensure that joint activities are conducted fairly, so that consumers can buy the products they want through normal channels.

Picture from: Xiao Hong Shu

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