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Line up to buy instant?! Fragrant Piao, the world's first milk tea shop opens

Published: 2026-02-25 Author:

Last Updated: 2026/02/25, ▲ Click to pay attention| Daily Boutique Coffee Culture Magazine Coffee Workshop Some time ago, some netizens on social platforms revealed that they had seen information on the recruitment website about Xiang Piaofao recruiting milk tea shop assistants. Some passers-by also posted pictures of the enclosure of the offline milk tea shop by the West Lake, allowing the onlookers to speculate whether Xiang Piaofao was doing something

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Some time ago, some netizens on the social networking platform revealed that they had seen the information about the recruitment of milk tea shop staff on the recruitment website, and some passers-by posted the enclosure pictures of the milk tea shop under the Xiangpiao line by the West Lake. so that onlookers can not help but guess whether Xiang Piaopiao is preparing for the opening of the new store.

At that time, Xiang Piaopiao officials did not give any feedback on all kinds of speculation on the Internet. Until today, netizens' speculation finally received the strongest response from the authorities-the first store in the world officially opened to the public.

Through feedback from fans who first went to the store to find out, the store, located on the lakeside of Hangzhou, sells a variety of milk teas for 9 to 12 yuan. Compared with the tea and beverage industry often more than 20 yuan a cup of milk tea, fragrant stores can be said to be very close to the people. Coupled with the "buy one get one free" promotion on the first day of business, admiring consumers flocked to stand in line in front of the store in the cold winter wind to buy a cup of hot milk tea.

However, some netizens walked into the store along the long queue to place an order and noticed that the staff behind the bar did not shake a snow pot as other milk tea workers did, but after receiving the order, first take out a cup of instant milk tea, take out the tea bag and heat the water for 3 minutes, and then fully mix it with the mixing powder and small ingredients added in advance when the tea is ready.

This situation really surprised many people. some people said that when they learned that the original leaves were now brewing light milk tea, they thought it was an existing milk tea similar to the chain brands such as King Tea Ji and Xi Tea. However, they did not expect that they waited in line for more than an hour to get a cup of hand-made milk tea.

"I thought it was to make fresh milk tea, but it turned out that I didn't have hands to make it", "I might as well buy it and make it myself", "Don't I just make a pot of hot water", "is it the same as an aunt who sold a cup of Nestle instant coffee for 10 yuan? is it better for others to make than their own?"

In response, some fans who follow the fragrance say that before the opening of the world's first store, officials opened a pop-up store in Huzhou in October to attract tourists to clock in and buy a cup of milk tea to review the taste in their memory. At that time, the flash store adopted this hand-made milk tea production mode, and from the market feedback at that time, consumers did not reject the fragrant way of production, and even felt fresh for it.

However, when offline milk tea stores are stationed in first-tier cities such as Hangzhou, consumers who are used to drinking all kinds of fresh milk tea may find it a bit difficult to accept when they see the clerk unpacking and making instant milk tea. I think that I can buy discounted products on the e-commerce platform to boil and brew at home without having to wait in line at the store.

In addition, many netizens believe that although fragrant milk tea can bring emotional value to users, as far as the product itself is concerned, consumers have a certain choice between instant products and freshly made milk tea. Whether the fragrant offline milk tea shop can be accepted by "picky" milk tea lovers remains to be seen.

Picture from: Internet

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