Don't give a little drink to go to the bottom of the tea! Netizen: I don't drink anymore

▲

Click follow | Daily boutique coffee culture magazine coffee workshop

Recently, the highly concerned Ice Blanc incident has made milk tea lovers panic and worry that they have added raw materials such as plant fat powder to their drinks. However, there are also brands in this storm because of the use of pure milk and caused the attention of milk tea heads, the brand is 1 point.

According to loyal users, a series of milk was launched a long time ago, using fresh milk to make all kinds of milk tea drinks. And the classic milk tea made from plant fat powder also has the option of "changing A2 milk" in the follow-up, so that consumers can customize their drinks according to their own needs.

In the tea industry where fat plant powder and base milk are widely used, the practical A2 milk to make milk tea is like a clear stream in the eyes of fans and has become a treasure tea shop in the hearts of many people. But recently, regular users got an unexpected notice when they bought a 1-point drink: "the store will not go to the bottom of the tea."

It is reported that the original 1 point in order to take care of pregnant women, children and other caffeine-sensitive groups, allowing users to place orders with notes to remove the bottom of milk tea. This thoughtful service has been praised by many consumers, some of whom, with official acquiescence, DIY all kinds of milk teas on the menu into fruity milk, milkshakes, etc., and share customized menus on social platforms, attracting other netizens to emulate.

However, this convenient drink remark undoubtedly increases the operating costs of the store for the brand side. Shop assistants say that when customers choose to go to the bottom of the tea, the missing part of the drink will be made up with milk. Therefore, if there is a single order to go to the bottom of tea, the consumption of A2 milk in the store will increase and the cost of drinks will rise.

On the other hand, some frugal consumers say that in some areas, it is cheaper to buy a large cup of milk without tea from a 1-point store than to buy a bottle of A2 milk directly from a convenience store. Moreover, if an order is placed in a store, milk tea at the bottom of the tea can still be filled with small ingredients, fruit juice, etc., so econnoisseur, who are trying to save trouble, will tend to buy a cup of hot milk with free ingredients to satisfy their appetite.

Based on this, some netizens believe that the 1-point rule may cause dissatisfaction among cooperative milk suppliers, and employees also post internal chat records saying that there is a relevant agreement between the brand and the manufacturer, and a notice will be issued recently. all stores are required not to meet users' requirements for "going to the bottom of tea".

In addition, some users pointed out that if a customer places an order for an unseasoned milk drink, it is tantamount to buying the material for making the drink directly from the store, which should not actually be allowed. "catering should not provide raw materials directly to customers", "like ice cream, it can not be sold directly, it can only be processed and then sold".

They speculate that the brand explicitly stipulates that stores can no longer sell non-tea-bottomed milk tea, perhaps to prevent shop assistants from being fined for illegal operations.

However, although canceling the option of "going to the bottom of tea" does more good than harm to the brand, it loses its former happiness for consumers who lose sleep as soon as they drink tea at night. Many people have suggested that the authorities may consider the needs of some users and launch products for caffeine-sensitive people so that they can still drink a cup of milk tea with the bottom of the tea.

Picture from: Xiao Hong Shu

Disclaimer: some of the pictures in this article come from the network, and some of the contents of the website, such as pictures, we will respect the origin of the original copyright, but due to the large number, there will be individual pictures and texts not in time to indicate, please forgive me. If the original author has any disputes can contact the website to deal with, once verified we will immediately correct, by the "coffee workshop" collation and editing, reprint please indicate, if infringement, please inform deletion, thank you ~!