Wrap film is disabled! Ruixing tea machine into a countertop display?!

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In December last year, lucky stores in Guangzhou began to launch tea extraction machines, and it was reported that hot tea brewed with tea would replace the tea powder added to light milk tea to improve the taste of the drink and make consumers drink healthily.

It is worth mentioning that when the tea extraction machine was put into the store for testing, it was sharply complained by the staff of the Guangzhou store that it was "medium-looking and useless". A shop assistant described in detail the various disadvantages in the actual use of the tea machine, which occupies the position of the bar, such as the need to disinfect and dry the equipment before and after use, and that only one kind of tea can be made at a time. "it's more efficient to make your own tea," he said bluntly.

Although some workers have evaluated the tea extractor and given their real feelings after using it, this feedback does not seem to have the effect of discouraging brands from putting into the equipment, and new machines have been appearing in stores all over the country recently.

Some shop assistants revealed that before Ruixing wanted to go online to the tea extraction machine across the country, it arranged for engineers to go to the store to modify the bar line and reserve a place for this equipment in advance. Therefore, after receiving the package, most stores can be moved to the table on the same day, and can be put into use after cleaning and disinfection.

However, while some people are busy unpacking cartons and installing new equipment, the first wave of crab-eating workers say their tea extractors have become a display on the table. From the photos posted by the staff, the conspicuous "big man" in the bar was wrapped in layers of plastic wrap and pasted with prohibited stickers, quietly occupying a position on the console.

The new equipment purchased by the brand was sent to the store but was not liked by the workers, which really puzzled the onlookers. But the clerk explained that for them, this tea extractor is not a good helper as the public thinks, but an extra cleaning task. "how can this be a top tea extractor? it's a SM item,"what a nuisance, there is one more item of hygiene," and "how many more opportunities will be added?"

Moreover, most employees who have tried the machine report that the device does not actually bring much help to their daily work, but increases the burden of work. As a result, many stores that have received the equipment either "tie it up" with plastic wrap, or throw it directly into the warehouse, saying bluntly that they do not intend to use the tea extraction machine rationed by the brand.

However, due to the different management requirements in different regions, some stores are informed that they can choose to use the machine or seal it in the warehouse according to your situation, while some stores are forced to install and use it overnight after receiving it.

However, employees revealed that although their store was required by the management to use the tea extraction machine placed on the table, there were policies and countermeasures. They usually only had to turn on the machine at work, turn it off after work, and cope with the online testing of the equipment in the background. They do not need to use this equipment to brew the tea they use every day.

There is no denying that if the tea extraction machine appears in some thousands of single shops, it may play some role so that workers will not run out of tea during the peak order period. But for most stores with mediocre orders, the new device is more like a burden on the console, not only not helping, but also making the already small counter look crowded.

However, regardless of the sharp complaints made by the workers or the objective statement of the actual situation, the brands are probably unmoved, and the trend of the popularity of tea extraction machines throughout the country will not stop, and there may only be more and more useless table furnishings in offline stores.

Picture from: Xiao Hong Shu

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