Manner points must be cleared! Member: No more

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Recently, when many Manner members opened their official Mini Program and wanted to check what benefits they could exchange for points they saved over a long period of time, they found that the brand's big move in the new year was to quietly change the member's points rules.

According to the screenshots posted by netizens, the consumption points accumulated by Manner members will be cleared every two years from 2025. As for the points in the user account for 2025, all points will be cleared on December 31, 2025.

This sudden change really surprised many users. According to veteran members, every time they place an order through Mini Program, they can only get a consumption credit if the consumption reaches 5 yuan, while the consumption on other platforms will not accumulate points. Therefore, if ordinary customers want to accumulate a certain amount of Manner points, they can only place an order through Mini Program for a long time and go to the store to pick up their own drinks.

But for most people, if you happen to have a Manner around you, go to the store for a cup of coffee every day and slowly accumulate the points you want. But for consumers who more often have to drink a cup of Manner through takeout, it may take a long time to accumulate points.

Therefore, many regular customers think that the Manner points that can only be obtained through Mini Program are not easy for ordinary customers to save. "even if you give the whole company the whole unit order every day, you can save up", "if you order normally, it's hard to save the score for your favorite gift," and "it's hard to accumulate and there's really no doubling activity."

Some careful members have also noticed that Manner not only changes the points rules, but also increases the exchange points required for some items on bonus mall. For example, a stainless steel straw cup in the mall could be exchanged for only 120 points in April last year, but after the bonus mall update, the cup now needs 220 points to be included in the bag.

Customers who finally saved enough points but found that they could not be exchanged felt very helpless about the current situation, teasing that they had spent hard for a year and tried to drink coffee but could not keep up with the inflation of Manner bonus mall.

Apart from the joke, many regular customers are dissatisfied with the official update of the points rules. They say that the way to get Manner points is single, which virtually increases the difficulty for long-term users to collect. And compared with Starbucks, Lucky and other chains that have a membership hierarchy, the hierarchical membership model of Manner results in very few benefits for the points that users have.

Today, the points that are difficult to save will be emptied by the system once they have passed the time limit, and the limited points will not be exchanged for prizes with rising prices. All kinds of circumstances have made some users admit that if they just don't go to the store to spend often, the consumption points given by Manner appear useless, leaving people no incentive to continue to spend and collect points.

Regular customers look at the account can not exchange the desired points around, lamented that their own points like chicken ribs, "tasteless food is a pity to throw away." Some of them say that when their points are cleared, they may later give up Manner and choose other brands with better membership benefits.

Picture from: Xiao Hong Shu

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