Is the milk lid missing?! Xi tea new cup coating is misunderstood

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Recently, users of Xi Xi Tea were buying two drinks and found that the appearance of the two cups of milk tea was slightly different. The top half of the drink on the right was a frightening light gray, making the customer wonder, "my milk lid is moldy."

In fact, the "gray" on the milk lid is not the deterioration of the drink, but the decorative coating on the brand's newly replaced packing cup. As can be seen from the customer feedback chart, Xi Tea has recently replaced the transparent plastic cup used for cold drinks, the brand of the new packing cup logo has changed to silver gray, and a silver gray coating has been added to the top of the cup.

Although the small changes in the packaging are not very helpful to the taste and taste of the drink, according to the photo party, the newly replaced packing cup of Xi Cha enhances the appearance of the whole drink and allows users to better take pictures. Bluntly, the brand's new design understands the minds of consumers, "it looks good", "looks better" and "looks good".

However, milk cap enthusiasts look at the decorative coating on the top of the cup and frown. They said that the new silver-gray decoration of the packing cup coincided with the position of the milk lid on the top of the drink, so that if customers received the drink only through the appearance, it would be difficult to see whether a sufficient amount of milk lid had been added to the cup.

As a result, some guests joked that after Xi Cha replaced the new packing cup, the shop assistant put less or no milk lid, and careless consumers may not notice the difference in appearance.

In addition, many netizens pointed out that although the silver-gray decoration on the cup made it look a bit more cool, but on second thought, it felt that it was "not like an edible color", which might make people mistakenly think that the cup had faded, or that the fruit tea and milk lid in the cup were moldy and deteriorated, saying bluntly that "not all drinks are suitable for silver packing cups."

In addition to Xicha users complaining about the new packing cup, employees also have a problem with it when using the new cup. Usually, in order to facilitate the staff to confirm the amount of beverage materials, the packing cups of tea shops mostly mark the water level line and milk cover line on the cup body, so that the makers can intuitively judge whether the drinks in their hands meet the production standards.

However, according to the feedback of Xicha workers, after the silver gray coating was added to the new packing cup, the white standard line on the cup was somewhat difficult to see. "this cup can't see the cheese line at all", "just blocks my view of the milk cap line", "wired but transparent is hard to see".

Some shop assistants said that although Xicha can now rely on the machine for quantitative production of tea, the milk cover at the top is manually added by the staff, and it is still necessary to judge whether the milk cover is up to the production standard according to the marking line. Therefore, for them, the silver gray coating on the cup is beautiful, but it blurs the original label line, adding a little work burden to the workers who need to see the line to make the tea.

Many netizens said that the limited silver-plated packing cup launched by Xi Tea has been loved by many fans, and the brand may be inspired to replace the cold drink cup. But as some people say, the newly designed packing cup may hit the liking of the good-looking party, but it is not friendly to most people.

They believe that when designing packing cups, Xi Tea should also consider whether it will cause misunderstandings among consumers and increase the workload of shop assistants after it is actually put into use, so as not to let the beauty of this appearance affect the actual experience of users.

Picture from: Xiao Hong Shu

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