Nearly 50,000 disappeared! No one in a single store chain can escape a disaster!

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During the past Spring Festival holiday, coffee workers were busy on social platforms, but some users observed that some coffee shops could no longer survive the cold winter and quietly closed down.

A netizen in Guangxi shared a scene he noticed when he got home. He said that there used to be four coffee shops in his community, some of which are independent cafes and local chain brands. Several stores have their own characteristics, some have a good and comfortable environment, and some have many discounts and high performance-to-price ratios.

However, recently, these four coffee shops have closed one after another, and some shops have quietly changed tenants and started other businesses. This discovery makes netizens feel sad, "at this point, all four coffee shops in the community have closed down." and the onlookers were filled with emotion.

It is not uncommon for coffee shops to close to reduce losses, but looking back in 2024, some netizens found that the number of cafes on the road did not seem to be as many as before, and many chain brands also closed several stores in the past year.

According to industry data provided by narrow-door dining eyes, the number of new stores opened in the past year is about 53000, but the net growth is just over 6, 000, which means that more than 45000 coffee shops have quietly dropped out of the track. It can also be seen from these data that the coffee industry opened stores at a slower rate and closed more stores last year, and perhaps the figure of net growth will decline again soon.

It is worth noting that it is not only independent cafes with limited resources that are caught in the wave of shop closures, but also chain brands. Featuring fruit coffee, it was not supposed to halve by 2024; Seesaw was mired in economic disputes and withdrew from several cities, leaving only 56 stores. The number of stores of certain qualified chain brands such as Costa, Shangdao Coffee and Pacific also showed a downward trend, with a decrease of 65, 40 and 126 respectively.

As for Starbucks, Manner, Mstand and other brands, they also closed some old stores or unprofitable stores last year in order to adjust the market layout and reduce operating costs.

Because the domestic coffee market tends to be saturated, head brands gradually put new stores into schools, hospitals, transportation hubs and other scenes to attract specific people to spend, while the industry competition from domestic to overseas.

Last year, Kudi opened stores in Qatar, Dubai and other places in the Middle East, while Lucky entered Hong Kong and Southeast Asia at the end of the year. Other chain brands are also interested in setting up stores overseas to raise their awareness, but it is hard to say whether they can grab a piece of the pie from local coffee brands.

Recently, the futures price of coffee beans has risen for 10 days in a row, reaching an all-time high of $4 per pound, which is a blow to the highly competitive coffee industry. Operators have to consider measures to deal with the cost problem caused by soaring coffee bean prices.

However, on the one hand, the popularity of head brands has led to the repeated squeeze of the living space of small and medium-sized coffee shops, and on the other is the operational troubles such as rising costs, rent, manpower and so on. Some coffee shop owners are not optimistic about this tough battle related to the survival of the store, saying that they are "when one day and still ring the bell for one day". If one day can not hold up, they will pull the gate and lock the door. Escape from an industry that is becoming more and more difficult to survive.

Picture from: network screenshot

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