Break my glasses! Xi tea refrigerator stickers and stir-fry it to more than 1,000?!

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Recently, after Vancouver and Bennaby, Xi Cha opened its third store in Toronto. It is understood that buy one get one free and other discount activities are launched on the first day of the opening of the happy tea Toronto store, and during the event, the top 300 customers can get a limited city refrigerator sticker.

Although Toronto is in a low temperature of minus six or seven degrees Celsius, the bitter cold did not dispel the enthusiasm of fans, who wore down jackets, scarves and gloves early in the morning and rushed to the scene in the cold wind to witness the opening of the first tea restaurant in Toronto.

According to the on-site photos shared by netizens on the social platform, a large number of people gathered in front of the new store, consciously forming a long line along the periphery of the building where the store is located. A netizen said that he had been waiting at the door around 09:30 and was lucky to be the first customer to enter the new store. Users who arrived at the scene later were less lucky and shivered in the cold wind and waited two or three hours before they were able to walk into the warm store.

They said meals were not served as quickly as expected, possibly because of a surge in orders on the first day of business. Although the store staff brought hot water and warm babies to the people in line, consumers who came to buy drinks generally had to wait in the cold wind for hours. In the evening, when the wind and snow passed through, people waiting in line could still be seen vaguely in front of the Toronto store, making people sigh, "the heavy snow sees the truth."

However, the difficult weather and the endless line still persuaded some users to give up the wool this time, saying bluntly that they would buy it when the weather was good and there were fewer people. On the other hand, the neighboring parties who care about refrigerator stickers but are unable to clock in and wait in line have moved to the secondary market and intend to spend money on one directly to avoid the pain of waiting in the cold wind.

Unexpectedly, the price of this limited and limited refrigerator continued to soar after being superimposed with an unavailable buff. According to a chat posted by a netizen, the free Toronto refrigerator sticker has now risen to C $200 (about 1019 yuan). The high price has led the neighboring parties to say bluntly that they are ill-informed.

Interestingly, Xi Cha opened a new store in Birmingham, England, on the other side of the ocean at the same time, and the door of the store was also full of people. Many consumers in line reported that although the store has promoted the serving of food to the extreme, and the machines and equipment are so busy that they are about to smoke, it will take at least an hour or two to drink milk tea.

The people in the queue, in addition to just want to buy a cup of milk tea to taste fresh, more for the collection of refrigerator stickers around the party. They said that the refrigerator stickers issued overseas are basically only given away a few days before the opening of the store, and once they are delivered, there will be no more, so every time a new overseas store opens, it can attract a large number of people to line up to buy it.

It is precisely for this reason that the price of refrigerators in overseas restricted cities far exceeds the price of a cup of milk tea on the second-hand market, causing not only loyal users of the brand, but also purchasing agents and scalpers to gather at the door of the new store. after grabbing the surrounding area, they turned around and fired it at an unimaginably high price, which annoyed the surrounding parties who wanted to collect refrigerator questions.

Many fans say that those mercenary scalpers make it more difficult for them to get around, but they also understand that this situation is actually very difficult to put an end to. Instead, they suggested that brands could sell city refrigerator stickers as products at a clear price after the event, so that they could not only meet the needs of users, but also reduce scalpers to exploit loopholes and make a profit with free refrigerator stickers.

Picture from: Xiao Hong Shu

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