Cups are more popular than products! Naixue employee: I can't give it

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Recently, Nai Xue has continuously updated the "500 fruits and vegetables per day" series to attract consumers who are interested in fruit and vegetable tea to buy. Interestingly, on social platforms, netizens' attention to the series is not entirely focused on the drink itself, but more on the packing cup designed by the brand for the series.

In the public impression, the packing cups in tea shops generally use round cups in line with consumers' habits. However, Nai Xue has customized a number of square cups for the fruit and vegetable series, which stands out in the round-shaped packing cups, attracting the attention of a large number of users as soon as they appear.

And because this square cup is made of PP5, which is durable and can come into contact with food, with a white cup lid with good sealing, practical parties immediately find treasure, wash the square cup in their hands and use it to store dry food, as pencil boxes, and so on.

With both innovative appearance and approachable practicality, the square cup made for the new product has become popular on social platforms, and "the cup is more popular than the product" for a time. Customers who want to get the square cup leave notes when they buy it and wait for the employees to realize their little wishes.

Recently, however, some netizens have followed the tutorial of sharing posts, leaving notes when buying Naixue's series of fruit and vegetable drinks, hoping that employees can use square cups to pack drinks. But when the takeout was actually received, only one cup of recently released tomato juice was placed in the square cup, while the other cup of lotus fog and vegetable juice still used the traditional round cup.

The customer was only half full of expectations, and he was naturally a little dissatisfied with the clerk's explanation, "I'm sorry, I can't give it." he said that he had viewed many experience posts of important cups, and some of the users did not buy new products. I only got what I wanted after mentioning a sentence in the notes on the order, but I only got one in the same way.

In this regard, Naixue employees are very helpless, saying bluntly that it is not that they do not want to give, but that the brand is not allowed to give. They explained that the popularity of square cups on the Internet has led to an increase in the number of customers going to stores to ask for square packing cups. At that time, the brand did not pay attention to this matter, and the staff were worried that it would lead to bad reviews if they did not meet the requirements of the guests, so many people could get one or two empty square cups just through notes.

But now, "because there are too many people, the headquarters has begun to regulate the supply of materials." Even if the employees saw the comments of the customers, they did not dare to give the square cups as casually as before, lest they should find that the square cups were missing when they took inventory, so they were asked by the person in charge to write a report to explain.

In addition, some people pointed out that there is now an additional cup option for the fruit and vegetable series on the official Mini Program, and users will have to pay extra to upgrade the cup if they want a good-looking square cup. If you forget to choose a cup and leave a note when placing an order, the clerk will only pack the drink in a regular round cup. As for the "remarks to empty cups" circulated on the Internet, it has become out-of-date wool, and there will probably be no more such illegal operations.

According to the internal news of Nai Xue's workers, the cost of the square packing cup is slightly higher than that of the conventional packing cup in the store because of its material and shape, although the "memo de Fang Cup" set off on the network has caught fire with the new series of products. however, it virtually aggravates the consumption of packing materials in stores and increases operating costs, which causes the company's attention to this matter.

Some people say frankly that now the brand should issue relevant regulations to strictly control the packing materials in stores. In addition to square cups, even if consumers "want one more" such as insulation bags and paper bags, the clerks do not have to respond to every request. but rationed according to the contents of the order to reduce material loss and waste.

Picture from: Xiao Hong Shu

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