Employees make abstract labels! Ruixing: Random printing is strictly prohibited!

▲

click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

Recently, when a customer went to a store to pick up food, he noticed that the packaging cup in his hand was different from the past.

The blue label posted on the cold drink cup does not contain words such as meal code, drink name, calorie information, etc., but is an emoji of a lucky worker holding a plate of ice cubes in his hand. The customer immediately took a photo of the abstract tag he received and posted it on the Internet, without wanting to attract the attention of many netizens.

According to Ruixing workers, the brand has recently improved beverage labels, reduced the size of the stickers, and equipped stores with printing equipment suitable for the new labels. During the process of debugging the machine, some shop assistants noticed that the new label machine could be connected to his mobile phone through an application, and then printed out the pictures retained in the mobile phone album.

As a result, after discovering another use for the equipment, many Lucky workers began to work, printing out all kinds of funny emoticons, customized drink stickers, etc. collected, and pasting them on the bar equipment, packaging cups or their own aprons. It can be said that they had a great time.

As for the drinks reported by customers with emoticons, the store employees may have mistakenly confused the DIY label they printed with the drink sticker and mistakenly posted it on the packaging cups used for production.

In this regard, many Lucky fans shouted "Fun" when they saw the personalized label on the cup body,"I really buy it because of this, and I look forward to what emoticons I will get today every day","Can I buy coffee? Do you want this sticker?" Many people say that these special labels add interest to the packaging cups and encourage customers who like novel things to place orders.

However, as more and more employees print labels and post and share them, Ruixing stores in some areas have received the latest notice from management, stating that label machines can only be used to print meal codes, expiration dates, etc., Employees are explicitly prohibited from using the production equipment in the store to print personalized labels, and workers are required to delete relevant posts posted on social media.

The sudden warning immediately made the shop assistants dare not continue to work, and also made consumers who wanted the same label feel sorry. They pointed out that Starbucks employees will draw two strokes on packaging cups, and wedding tea allows users to customize the label content. These interesting customized services can not only bring some interest to consumers, but also enhance users 'goodwill towards the brand, allowing Customers who pursue personalization have an extra reason to place an order.

Therefore, after learning that the government did not allow migrant workers to print labels, many onlookers were very puzzled by the ban. They believed that the management of Lucky, who issued the new regulations, was too rigid and boring, and had missed out on a wave of popularity and business opportunities.

However, some netizens believe that although the emoji label made by employees is unique and interesting, it does not rule out that the printed content on the label will cause dissatisfaction among some customers."It is really not suitable for business group ordering or coffee work social scenes.","Not everyone can afford abstract, and many people will find it offensive."

Moreover, in the opinion of some people, if every customer arriving at the store asks Lucky workers to print a unique personalized label, this interesting flower activity may turn into a workload for the clerk and affect the store's production efficiency.

Picture from: Xiaohongshu

Disclaimer: Some pictures in this article come from the Internet, and some content on the website, such as pictures, will respect the copyright of the original work and indicate the source. However, due to the huge quantity, there will be some pictures and texts that have not been marked in time. Please forgive me. If the original author has any disputes, he can contact the website to handle them. Once verified, we will correct them immediately. The "Coffee Factory" will organize and edit them. Please indicate if the copyright is infringed, please inform us to delete them. Thank you ~!