It's a huge uproar! Starbucks opens a "free study room"?!

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Recently, Guangming.com, Jiupai News and others reported that many users on social media claimed that some Starbucks stores in Guangdong had launched the "Xingzi Study Room" event.

Judging from the pictures posted by netizens, a handwritten notice was placed on the Starbucks store to introduce the study room services launched by the store, stating that the store provides sufficient air conditioning, smooth Wi-Fi, free power outlets, etc. If users need it, you can study in the store.

For the learning party, several selling points of the "Xingzi Study Room" are exactly what they need. Many people even posted it on the Internet after learning about the news, so that more people with this need can understand Starbucks 'considerate service and suggest promoting it nationwide.

However, in the eyes of some consumers, Starbucks 'activity may cause some people to occupy seats for a long time. They are worried that after the store launches study room service, other real consumers will not have comfortable seats to sit in, which will affect consumers' arrival experience.

Others bluntly said that "it is not as practical as price cuts," believing that although Starbucks 'move can win the favor of the public, it may not bring economic benefits to stores.

For a time, the public expressed their opinions on Starbucks 'study room services, and the lively discussions sent relevant topics to the hot search on Weibo, attracting attention from all walks of life.

Looking through Starbucks 'official Weibo account of China, we can see that as early as July 7, the account had published an article promoting study room services, encouraging guests who came to the store to study to publish study photos. At the same time, media reporters to Starbucks some stores to understand the situation, confirmed Guangzhou, Shenzhen, Zhongshan and Guangxi Beihai, Hainan Haikou and other places of Starbucks stores are launching "study room" for customers to learn.

The clerk said that as long as customers don't make loud noises or disturb others when entering the store, they can study in the store, and don't pay for seats. The study room service is unlimited and there is no need to make an appointment. In addition to free Wi-Fi and sockets, the store also provides free warm water.

Another employee said that Starbucks 'study room and beverage area are not separated. Guests share tables and chairs in the store and can study on a long table. However, if the store is in peak traffic, the environment may be a bit noisy.

As for whether the event will be popular in stores across the country, the reporter contacted Starbucks stores in Hangzhou, Xi'an and other places, and the other party said that they had not received any notice about the study room event yet. Some staff members said that Starbucks has different companies in different regions, so the store activities implemented in different places may be different.

The customer service staff of Starbucks China Customer Care Center responded that whether stores in other cities across the country have study rooms depends on the specific situation."Starbucks is self-operated in mainland China, but we did not get a notice from relevant parties regarding the study rooms you reported back."

In response to this hot search, Starbucks China responded through social platforms that Starbucks China has launched a new "Xingzi Study Room" in some Starbucks stores in Guangdong, hoping that the store space will provide consumers with a place to "study" in the hot summer. In the future, Starbucks China is also preparing to try more "interest-oriented" spaces and activities in more stores.

Picture from: Internet

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