Milk tea takeout "strong" with 10 packs of tissue?! User: No collection or delivery

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

Recently, some netizens noticed that in addition to milk tea, different quantities of paper towels appeared in the 1-point buyer's show return pictures on social platforms. This situation makes many wool parties misunderstand that the brand side launched the activity of "buy milk tea and send tissue paper," but when they open the Mini programs, they find that these tissue papers are not free to get.

This is quite confusing. I don't understand why consumers who print pictures spend money to buy paper towels at milk tea shops. In this regard, many customers expressed helplessness. "I can't give you one cup, and I can't drink two cups," so I had to "order a few packs of tissue to make up for the delivery fee.

Interestingly, there are many takeout users who have similar troubles. From the perspective of takeout platforms, the starting delivery fees for takeout in many chain tea shops and coffee shops range from 20 yuan to 30 yuan, but the unit price of the products in the store may be only a little over 10 yuan, which is generally lower than the starting delivery standards displayed by the system. This means that if a customer only wants one drink, he cannot place an order through the delivery platform and can only choose to pick it up at the store.

Therefore, in order to meet the starting delivery threshold, users either choose to upgrade the cup shape or add more small ingredients to the drink to customize a cup of refreshing milk tea into "eight-treasure porridge"; or add mineral water, paper towels, snacks and other products sold in the store, so as to meet the starting delivery standards set by the store.

After meeting the delivery standard for orders, some people will also have a headache about excessive delivery fees. Some customers pointed out that some tea takeout orders require actual payment to reach a certain amount to be exempted from delivery fees. If this standard line is not reached, they will have to pay extra for each order.

Therefore, some consumers who "look at the delivery fee" blame the store for this threshold that prevents them from placing orders, and believe that staff should adjust the service fee standard on the delivery platform according to the situation to facilitate customers who cannot come to the store to pick it up.

However, in the face of customers 'complaints and complaints, the heads of chain stores called them innocent. A franchisee of a certain brand explained that although the takeout revenue on the platform belongs to the store, the initial delivery fees, delivery fees, preferential activities, etc. are basically connected between the brand headquarters and the platform, and are uniformly determined based on factors such as product costs, delivery distance, etc. Store staff actually do not have the authority to change settings.

Consumers who understand some of the situation said that it is understandable for merchants to set an initial delivery fee for orders considering operating costs. However, the current practice of "initial delivery fee is higher than the price of most items" adopted by chain brands gives consumers a single cup. Set an invisible threshold, which may dissuade customers from purchasing and make people give up placing orders, resulting in user loss.

In addition, in the view of most netizens, the excessively high takeout service fees set by stores actually increase customers 'expenses, causing consumers to be "forced" to buy unwanted products in order to make up the order, such as a drawer of unused paper towels, Unliked snacks, etc., adding unnecessary worries to users.

Picture from: Xiaohongshu

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