"Haidilao in the milk tea industry" Kawangka quietly increases its prices again! Netizen: No more drinking!

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

Speaking of the local chain tea brands that the public is familiar with, in addition to Hunan's representative tea Yan Yue Se, Anhui's city business card Wangka is also well-known. The brand has been ridiculed by netizens as "Haidilao in the milk tea industry" due to its high-quality tea drinks and the store's thoughtful and considerate service experience. It is the "light of Hefei tea drinks" that local milk tea lovers praise when they meet everyone.

However, in the past two days, this chain brand, which is deeply loved by Anhui consumers, has been repeatedly questioned by local netizens on social platforms,"Kawangka, I asked you what you want","Kawangka, is your pricing really reasonable? "," Kawangka, what are you doing? Why is the price rising again?"

According to local fans, Kawangka, which was opened in 2008, followed the low-cost route in the early days, and the price of drinks with practical materials was basically around 10 yuan. Even in the era when the price of milk tea rose to 20 to 30 yuan per cup, the brand did not follow the trend and significantly increased its product pricing. As a result, it was loved by a large number of people and had many loyal brand supporters in Anhui.

But recently, when users opened their Mini programs and prepared to place orders, they were surprised to find that several drinks they frequently purchased had quietly increased their prices. Regular customers who have been patronizing for many years said that red bean milk tea was "only 12 this year, 13 this year, and now 14"; the widely praised hand-peeled tangerine has changed from 16 yuan to 20 yuan now; the brand's classic signature product-The black full set of milk tea has increased from the initial 8 or 9 yuan to 17 yuan year after year, and the price has nearly doubled.

If the brand only increases the selling price due to factors such as upgrading the quality of materials and increasing operating costs, it is not impossible for old users to understand. However, what makes consumers who have been purchasing for a long time dissatisfied is that since its business, Kawangka has "never had a coupon and no group purchase","there are not many coupons on the entire platform that can be used", and "it is very close to home, and it still costs a few yuan for delivery fee."

They said that without any discounts, Kawangka has quietly raised the price of drinks many times, causing its pricing to exceed the public's psychological expectations. Many people even pointedly said that the brand's practice of setting a price per year seemed "too high", saying that they had "stopped drinking" after discovering that Kawangka had secretly increased the price.

In the memories of many local people, Kawangka is a cheap milk tea shared with friends during their school days. Drinks for less than 10 yuan carry many unforgettable moments. It is precisely because of this sentiment and the good services provided by the staff that many locals are willing to consume for a long time, and voluntarily become brand ambassadors, enthusiastically recommending them to foreign tourists through various channels.

However, at a time when many tea brands are getting cheaper and cheaper, Kawangka has chosen to "go upstream". It does not provide discounts that can attract people to consume, and the price of drinks has increased slightly every year, so that the more a cup of milk tea is drunk, the more expensive it is. The local people admitted that the brand's silent price increase has really consumed their love and feelings, making people increasingly disappointed with the local brands that they have supported for many years.

Picture from: Xiaohongshu

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