Pour out all the raw materials! Many Lucky products are off the market!

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

Unpack and take out brand-new bottles of coconut green jelly and mung bean flavor raw milk, cut open the packaging and pour all of it into the pool. This was a must-do job for Ruixing workers after the store closed yesterday.

As Lucky will launch a number of new products such as milk skin latte, raw coconut poplar branch nectar, brand convenience has recently notified stores across the country to "remove all drinks from the shelves across the country", and the unused raw materials in stores will be destroyed before the new products are launched.

Therefore, in accordance with the brand's notice of getting off the market for drinks, Luckin workers in all stores yesterday night after sorting out their inventory and closing the ordering platform, under the "gaze" of the in-store surveillance cameras, they began to store bottles that were still within the shelf life and were not opened. All the new materials that have been used were poured into the sewer.

According to screenshots of some notices posted by migrant workers, there are 8 products that Ruixing will be removed from the market this time, including succulent peach coffee, frozen raw coconut latte, green shasha latte and other drinks that have been on the market in the past six months. Several of them products such as Green Shasha Latte, Jingui Litchi Frozen, etc. have attracted the attention of many users because they were co-branded with popular IPs when they were launched.

However, shop assistants reported that Lucky's co-branded drinks could only attract consumers to buy during the event. Once the event ended and the brand did not continue to promote the drinks or introduce corresponding discounts, consumers gradually lost interest in them. No longer buy back these novel flavors of drinks. Therefore, most of the raw materials for making these drinks with flat sales are difficult to consume, and boxes can only be placed in the warehouse to accumulate dust.

However, some Ruixing employees also said that in fact, in order to consume as much raw materials as possible, the brand will "arrange and combine" some materials into new products, such as the coconut green jelly in the frozen raw coconut latte that was put on shelves in April. It appeared in the Jingui Litchi Frozen Jelly launched in June, which can be said to provide an additional consumption route. But even so, judging from the material destruction sites shared by shop assistants, many stores still have large quantities of inexhaustible raw materials left.

Therefore, the old employees who had been accustomed to the destruction scene were calm. During the dumping process, they found that the sewer was blocked by jam and were able to skillfully pick up tools to clear it. But for others, seeing dozens of bottles of flavored milk poured into the pool, they couldn't help but exclaim,"What a waste."

Many onlookers bluntly said that if expired materials were destroyed for food safety reasons, they would accept it. But now, just because the drinks are removed from the shelves, the brand has asked the shop assistants to dump a large number of new and unexpired raw materials. This destruction method may easily lead to clogging of the sewer and may burden the surrounding sewage pipes. Secondly, such behavior is very wasteful.

In order to attract consumers to maintain a certain frequency of product updates, chain brands are understandable to adjust the menu content. However, every time Lucky removes some drinks from the shelves, it requires migrant workers to dump a large amount of raw materials, which seems somewhat inappropriate to netizens.

Most people believe that brands should have a more reasonable way to dispose of overstocked inventory, such as distributing it to migrant workers as employee benefits, or discounting drinks that require the use of raw materials to accelerate material consumption by increasing sales, rather than destroying it by simply and roughly pouring raw materials into the sewer.

Picture from: Xiaohongshu

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