Ancient tea is off the shelf of "Uncle Milk Tea"? Netizen: No!

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Recently, a consumer went to Guming Store and wanted to buy a cup of signature drink "Uncle Milk Tea", but was told by the store employee that the drink had been removed from the shelves.

At the same time, the customer looked at the menu displayed in the store and found that the category of milk tea in ancient tea had been greatly reduced. A variety of classic milk tea and fruit teas had disappeared from the menu, and were replaced by American, latte, and specialty coffee. and other products. Faced with this completely new menu, the netizen couldn't help but sigh,"It's all coffee at a glance."

I never thought that this post would attract the attention of many Guming users after it was released. It is reported that "Uncle Milk Tea" is a permanent product in the ancient tea menu and can be said to be a "veteran milk tea." Therefore, in the eyes of many people, the brand will not remove this signature product.

In fact, netizens from all over the country verified each other and found that "Uncle Milk Tea" had not been removed from shelves nationwide, and some stores could still place orders for purchase. As for the situation encountered by the poster, some stores should have deleted several milk tea that could not be made from the menu because they lacked product raw materials.

However, many old users said that they had similar feelings after seeing the post, believing that Gu Ming now has fewer and fewer milk tea options,"pushing coffee all day long","looking at the menu, all of them are off the shelf", and "turning over and over every day", so that the "milk tea heads" were quite helpless, admitting that "I don't know what to drink even if I order Gu Ming now" and "I don't have anything I want to drink."

In the minds of many regular customers, Guming's milk tea and fruit tea have their own characteristics. After the launch of milk tea, Shaoxiangcao, Paoluda, etc., they have become the favorite of many consumers. Even though these signature drinks have been removed from the shelves, they are still the white moonlight that fans never forget. However, in the past two years, the brand seems to have focused its new products on the coffee category. Netizens also reported that they often see advertisements for "Guming Coffee" on social media, and the promotion of tea products is less common.

Some users pointed out that compared with the past, the number of milk tea, fruit tea, etc. developed by Guming has decreased recently."There was no one in the most basic watermelon category all summer long." As a result, fans who have expectations for the brand are waiting for it. After not having the desired drink, they admitted that they were disappointed with the brand, so they chose other milk tea shops to meet their needs.

Regarding these signs, some people have questions such as "Has ancient tea been changed to research and development" and "Why should a milk tea shop be coffeed?" Chain brands want to develop new businesses based on current market consumer demand. However, netizens believe that most consumers know ancient tea through milk tea, fruit tea, etc., and their impression of it also stays in the "milk tea shop."

Therefore, in their view, Gu Ming has removed a variety of hot-selling milk tea from its shelves and instead promoted coffee drinks, which inevitably makes people feel that the brand is "sacrificing the price" and believes that this practice may make customers who originally love tea drinks stop buying Gu Ming products, resulting in the loss of customers.

Picture from: Xiaohongshu

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