More than 10 million orders in 9 hours! AI ordering milk tea activity "drives milk tea workers crazy"!

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

Yesterday morning, Ali's Qianwen App officially launched the "Spring Festival 3 Billion Free Order." Among them, the "Use AI to Order Milk Tea in One Word" event attracted a large number of users to participate as soon as it was launched. Many people called on their friends and purchased coffee milk tea through the App. The payment is 1 cent.

At the beginning of this free milk tea event, chain tea brands such as Ruixing, Bawang Tea Ji, and Jasmine Milk White received thousands of takeout orders in a short period of time, and hundreds of thousands of milk tea shops and coffee shops across the country instantly entered the market. In a state of chaos.

Judging from the live pictures of tea shops shared by netizens from all over the country, not long after Qianwen launched the free milk tea event, the printers in the chain tea shops kept ringing, and the milk tea workers swung the snow pot out of the counter. There were hundreds of orders pouring into the background of the system.

In response to this sudden wave of takeout orders, some stores had to call people immediately and call all employees who had been resting to the store for support. Some stores adjust delivery time after the order quantity exceeds the load, or directly close online ordering channels such as Mini programs and third-party platforms, and use temporary store closures to relieve the pressure on takeout in the store.

On the other hand, consumers participating in the event posted one after another on the Internet, saying that they bought a free cup of milk tea through AI in the morning, and waited for four or five hours before a delivery clerk took the order and delivered it. What was helpless was that the milk tea coffee was not the one they ordered, and the taste of the "random drink" was quite different from the usual product.

Many takeaways responded reluctantly, saying that the popular order-free activities had left many stores in chaos and disorder,"just like a war." Whether they were takeaways or self-picking customers present, it was difficult for them to find the right order from the drinks piled up in the bar, causing many people to grab the milk tea just made by the shop assistant and deliver it.

The "Wool-Collecting" activity launched by Qianwen App immediately made a group of milk tea makers dream of returning to the months-long takeout war last year. The ticket machine spat out bills that were so long that they could not see the end at a glance, the operation desk was lined up with packaging cups, and the takeout riders were blocked in front of the stage on three floors to urge orders. The tea and drinking workers who were so busy that their feet were not touching the ground were broken by the "grand occasion" that happened in front of them, wailing,"I didn't offend anyone... Why is it still me who was injured in the fight?"

Five hours after the event was launched, Qianwen's official Weibo post stated that users placed more than 5 million orders through the App. In the afternoon, official updates said that the order volume in nine hours had exceeded 10 million orders. But at the same time, many netizens reported that the App ordering activity crashed and could not place orders normally, and multiple related topics rushed to the hot searches on Weibo.

At about 5 p.m. yesterday, Qianwen Official Weibo posted an article,"I'm exhausted today, everyone will come back tomorrow." The official responded that it was urgently expanding its capacity to ensure the normal operation of the event. This morning, Qianwen official blog said that the validity period of the single-free card has been extended from the original February 23 to February 28, and reminded that the scope of use of the card voucher is not limited to coffee and milk tea. Users can also use it to purchase breakfast, lunch, dinner, and New Year's goods. Consumers are advised to place orders at the wrong peak.

Picture from: Internet

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