The milk tea shop is marked with "Three Don't Buy"! Netizen: Should there be rules for drinking milk tea?!

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Recently, a local milk tea brand in Nanning, Guangxi has become a hot topic of discussion among many netizens on social platforms due to a consumption reminder posted on Mini programs.

Screenshots posted online show that the menu of the Mini programs of this tea drink brand, which mainly uses fresh and high-quality fruits to make drinks, has a consumption reminder called "The following three types of people place orders carefully, please consciously check in ~". After clicking on it, the introduction states that the merchant has listed three categories of people who are not suitable for purchasing their own products: they pay great attention to packaging and blindly follow big brands, lack basic understanding of the price of high-quality fruits, and think that any one is the same.

This reminder of "buy three times and don't buy three times" immediately made the onlookers explode. A certain netizen "interpreted" this rule from a different angle,"What he means is that his drinks have several characteristics: 1. They are not big brands, and the packaging is very loose. 2. Drinks are expensive because of 'high-quality fruits'. 3. The taste is similar to that of other families, but you can't say it. If you can't taste it, you don't have the tongue of a noble."

In the eyes of many netizens, it is normal for tea drinks brands to use high-quality fresh fruits to make drinks, and there is nothing wrong with using real materials as a promotional selling point. However, using a "high-ranking tone" to set rules for consumers and divide customers into three, six and nine, etc., but it is difficult for many people to accept,"I don't buy this period makes me feel very arrogant" and "I belong to the fourth category: people who are allergic to the taste of the brand do not buy it."

As the popularity of posts grew and public opinion grew, the brand realized that the ill-worded early copywriting in the Mini programs had caused user dissatisfaction. On February 4, it issued an apology on social media, explaining the hot topics among netizens such as "three types of people placing orders carefully" and product price increases. It stated that the controversial "Three Don't Buy Reminders" were written by initial operators who had long left the company. The brand apologized for not detecting and replacing the copywriting in time. Emphasizing that it was not intended to "educate consumers."

However, this hundreds of words statement did not calm down the excitement of netizens as expected, but instead intensified the dissatisfaction and anger in the hearts of the onlookers. Many people rushed to the comment area to leave a message,"I don't accept it, I don't know, I think it's something we forced it to send", believing that the copy conveyed not a sincere apology, but a "lecture to consumers."

On February 6, media reporters searched the tea drink Mini programs and noticed that the "Three Buy and Three Don't Buy" consumption reminder had disappeared. The reporter called many stores of the brand in Nanning, and the shop assistants all reminded them to remove the small program and link it to the company's operations. They were not clear about the relevant situation and needed to contact the relevant person in charge of the company for details. However, the reporter was unable to get in touch with the person in charge through the company's public contact information and official media accounts.

In addition, the apology posted on the official account was deleted on the day of publication, and the account comment area has been set to "The author has set only those who follow can comment." Some media contacted the Market Supervision and Administration Bureau of Qingxiu District of NanNing City in the name of consumers. Relevant staff said that they had not received any complaints about this matter, but they had asked the staff of the jurisdiction supervision office to come to the store for verification on the afternoon of the 6th.

Picture from: Internet

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