Match with Xi Tea?! Lucky will launch the new "Snow Cheese Grapes"
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Recently, many Lucky workers shared relevant news about the new product on social platforms, saying that a fruit tea product called "Snow Cheese Grape" will appear on the official menu next week, arousing the curiosity of countless netizens.
Judging from the pictures shared by Lucky workers,"Snow Cheese Grapes" should be a drink made with grape juice and jasmine tea soup, with snow cheese milk lid. The overall appearance is not low, and the cheese milk lid increases the taste level, which immediately arouses fans 'curiosity about the new product.
However, netizens familiar with tea products couldn't help but recognize it as the signature product of Xi Tea,"Qingzhi Meat Grapes" when they saw this picture.
It is understood that "fleshy grapes" are the first product of Xicha in 2018. This fruit tea made from real grape pulp has been widely loved by consumers since its launch and is a classic hot seller on its menu. By 2022, Xicha will be adjusted based on the original "fleshy grapes", and Zhizhi Genting will enrich its taste.
The two products in the "Meat Grapes" series are unique in the tea industry and are very popular among milk tea lovers. Other brands have followed suit and launched a variety of grape drinks. Now that Luckin is also launching grape tea with highly similar appearance, some users are looking forward to it, but they have some opinions on Luckin's products.
They pointed out that in recent times, most of the new drinks introduced by Ruixing are fruit teas and milk tea drinks, such as the "Hao Persimmons Double Fruit Tea" and "Belgian Black Qiao Black Tea" launched in the past two weeks. However, new coffee products seem to be fewer and fewer, so that many netizens joked that Ruixing is like a "sword in new product development and is more and more like a tea shop than a coffee shop.
On the other hand, Ruixing workers learned of the new plan to launch the official product through the operation notice, and they couldn't help but be quite critical about this new product. In the impression of Luckin employees, in the past, Luckin products were "as simple as it was", but now new products are "becoming more and more complex", such as the "Cheese Cheese Grapes" that will be put on shelves. Although the clerk will put various raw materials in order and proportion, you can add them to the packaging cup, but jasmine tea, cheese milk lid, etc. must be prepared in advance.
Many people have no choice but to say that the light extract milk tea series that triggered complaints from many migrant workers in 2024 has become the simplest drink today. They believe that the new products developed by Ruixing in recent years are becoming more and more similar to tea drinks, and the production is time-consuming and cumbersome, which greatly increases the daily workload of shop assistants.
In addition, some employees became worried when they thought of possible explosive orders during the busy Spring Festival. They admitted that Lucky had strict requirements on store operation data, and the data KPIs formulated often put a lot of pressure on the shop assistants. They pointed out that if the order was issued, making cumbersome tea drinks would interrupt their original work rhythm and reduce the overall production efficiency, which in turn affected store data and caused them to lose performance due to their failure to meet the standards.
Picture from: Xiaohongshu
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