Move the bank into the coffee shop China Merchants Bank starts the coffee bank model

Recently, China Merchants Bank United Coffee accompanied you at the launching ceremony of Caffebene innovation cooperation successfully held in Beijing. In 2014, China Merchants Bank, which has always been a leader in retail banking and continues to innovate, will have a deeper cooperation with the Korean first coffee chain-Coffee. This cross-industry cooperation is not only a practice to refresh the experience of financial services, but also a new strategy for both sides to achieve win-win results.

In 2014, China Merchants Bank will not only continue to cooperate with you in the field of settlement and order collection, but also make more in-depth exploration in coffee bank outlets, preferential merchants, customer preferential activities, and small and micro financial products. Among them, the two sides give full play to their respective channel advantages for the first time, "move" the bank into the coffee shop, and create a new coffee bank model. Coffee bank will change the traditional service environment of the bank, bring the coffee shop leisure, relaxed atmosphere and coffee culture to the bank outlets, and bring different perception and experience to customers. Customers can not only enjoy the leisure, comfortable, petty-bourgeois coffee shop environment, but also get the bank's professional financial services. This move will once again refresh the new service model of the domestic banking industry.

China Merchants Bank has created many industry precedents by virtue of a series of innovations since its birth. In 1996, China Merchants Bank, as the first bank in China to provide coffee and milk in the business hall, changed people's traditional impression of the stereotyped service of the bank, and was always regarded as the best bank in the country. as a result, it has won a large number of customers and markets. This in-depth cooperation with you with coffee is the first in the industry, which will further refresh customers' understanding of banks, and this model will lead a new round of service upgrading of the domestic banking industry to a certain extent.

Liu Jianjun, vice president of China Merchants Bank, said: "over the years, China Merchants Bank has won the welcome and love of its customers through continuous service upgrading and service innovation. China Merchants Bank is very happy to work with you to create a "coffee bank" and create a new banking service experience. Customers can handle banking business in a relaxed, comfortable and pleasant environment of the coffee bank outlets, and they can also drink coffee and talk about the preservation and appreciation of wealth with bank staff like friends, so as to make the service of the bank more cordial and humanized. "

As the largest coffee chain brand in Korea, Coffee is famous for its sunshine, warm brand image, comfortable and pleasant consumption environment and rich innovative products, and has many loyal customers. Different from business coffee such as Starbucks, coffee accompanies you to create a relaxing, relaxing and relaxing coffee experience in the city. In the past three years, coffee has accompanied you all over the streets of South Korea and has been recommended as one of the most worthwhile coffee shops to visit. Coffee has been stationed with you in China for more than a year, and it has opened nearly 400 stores throughout the country, developing rapidly.

The chairman of Coffee with you Holdings Co., Ltd. said: "the combination of China Merchants Bank and Coffee with you is tantamount to dropping a big 'bomb' in the industry, using meticulous' soft service 'and' value-for-money experience'as the way to win. I believe it will bring new feelings to consumers in the two industries."

The 21st century is the century of the great explosion of network information. today, with the impact of the Internet and the increasingly fierce competition in the banking industry, commercial banks are pushing through the old and bringing forth the new in their business and services.

It is reported that China Merchants Bank and Coffee will gradually build coffee banking service outlets in Beijing, Shanghai, Hangzhou, Chongqing, Wuhan, Shenzhen and other cities. Coffee bank outlets will also be equipped with advanced intelligent service equipment to bring customers a new and fashionable pleasant experience. The cross-industry cooperation between the two sides will further promote the banking service experience. It is believed that under the combination of superior resources, the two sides will bring more benefits and surprises to consumers.