What is Starbucks' inspiration to flooring enterprises?

People who know Starbucks know that Starbucks has always made no big move in the field of brand advertising, but Starbucks has made remarkable achievements in the field of leisure catering. However, Starbucks recently launched a new set of ads called "Meet me at Starbucks" around the world, which is also the first brand advertisement since Starbucks' development. In this era of advertising bombardment, the use of excellent brand promotion is obviously out of date. Although the maverick Starbucks is unprecedented in the field of brand advertising, the first brand advertising is carried out this time. However, it is unique in the brand advertising in the industry, and its maverick promotion angle makes many people bright.

In general, enterprises' advertising of their own products mainly revolves around product characteristics and advantages, or the forefront of sales volume in the industry, to create the characteristics of their own products, in order to win the recognition of consumers. this has also become a common way for enterprises in the advertising field at present. However, this time Starbucks shows something different in the promotion of this first brand advertisement: highlight lenses, music like water, warm and inspirational life clips, all from Starbucks consumers, face-to-face chat, communication and so on. At the end of the ad, Starbucks warned: "sometimes the best way to communicate is face-to-face." As can be seen from this advertising video, Starbucks always insists on the great role of user experience in brand building.

There are leaders in any industry, and Starbucks is a model in the field of leisure catering sales. When it comes to the floor industry, as well as consumer goods, people also value the experience that the floor can bring. And to create a good user experience has also become a key factor for flooring enterprises to build brands and open the market.