The market is mostly blue mountain coffee rather than blue mountain coffee.

The market is mostly blue mountain coffee, not blue mountain coffee

"thanks to the Caribbean climate, raw beans with mellow flavor are produced." When Miss Li was waiting for her friend in the cafe, she was "seduced" by such an introduction and ordered a cup of Blue Mountain coffee for nearly 100 yuan, savoring it with a "petty bourgeoisie".

"Why did you order this? I heard that they are all fake, and they are still so expensive. " The first sentence after the arrival of the friend, let Miss Li's "petty bourgeoisie" sentiment fell to the lowest point. Fake? In such a good cafe, such expensive coffee can be fake?

On the 5th, the reporter secretly visited a number of cafes and coffee dealers, but did not find that one was selling real Blue Mountain coffee.

Missing a name.

There is a big price difference between two packets of coffee beans.

At the Shangdao coffee shop at the intersection of Ching Ming Street and Bei'an Road, when the service heard that the reporter wanted to buy blue mountain coffee beans, he took out two bags of plastic packaged coffee beans from the cabinet. "this 160 yuan is blue mountain coffee beans, very pure. This bag sells for 90 yuan. " The reporter noticed that from the appearance of the package, 160 yuan is almost exactly the same as 90 yuan, with more than 400 grams, and the manufacturers all belong to Shanghai, except that the expensive bag is marked with the word "Blue Mountain" and the cheap one is marked: "Comprehensive Heat."

Reporter: "what's the difference between these two?" Why do they all look the same? "

Waiter: "Blue Mountain is of course the best, and we sell very pure blue mountain coffee beans."

Reporter: "I think yours is made in Shanghai. I heard that the real Blue Mountain coffee does not seem to be made in Shanghai. It is an American country."

Waiter: "I don't know about this. We are all from Shanghai."

At this time, a waiter at the door added: "Blue Mountain Coffee originated in Jamaica." The reporter continued to ask why not the blue mountain coffee beans produced in Jamaica should be marked with the word Blue Mountain. But the waiter failed to give a definite answer, only "not clear".

35 yuan a cup

The place of origin is marked Jamaica

Then, the reporter found a seat to sit down, the waiter took the drink list, the above blue mountain coffee is divided into two kinds, 98 yuan a cup of Jamaica NO.1 gourmet blue mountain coffee and 35 yuan a cup of blue mountain coffee. Among them, the Blue Mountain Coffee reads: "originated in Jamaica, the fragrance is mellow, and it is the best coffee."

Reporter: "what's the difference between these two kinds of coffee?" Why is the price difference so big? "

Waiter: "one is the best blue mountain, the other is the ordinary blue mountain, the taste is very different."

Reporter: "it is said that the real Jamaican Blue Mountain coffee is very expensive. The one that costs more than 30 yuan a cup is not a fake, is it?"

Waiter: "it must be originally made in Jamaica, otherwise we can't write it up."

After leaving this coffee shop, the reporter went to several other Shangdao coffee shops and found that not only the name of the Blue Mountain coffee sold was different, but even if it had the same name, the price was also different.

Shocking shopkeeper

His Blue Mountain is made in Portugal.

On the same day, the reporter also secretly visited more than a dozen coffee shops in the city, and almost every one could find the shadow of Blue Mountain Coffee. In a very small coffee shop, when the reporter questioned the authenticity of the 29-yuan cup of Blue Mountain Coffee, the operator swore: "this is absolutely true. I can take it to the quality Supervision Bureau to test it. I dare to pay 10% for one false."

Asked about the purchase channels, he said: "in fact, these are brought back by my own relatives from abroad, not too much. I leave some to drink by myself and sell the rest in the store."

When the reporter asked him where the blue mountain coffee originated, the operator paused and said, "it's Portugal." But immediately he said tactfully, "I really didn't ask, but it must be authentic. My relatives can still fool me."

During the undercover visit, when asked whether Blue Mountain Coffee was authentic, no coffee shop denied it. Only one shopkeeper said noncommittally, "the real thing?" Who knows what it smells like? Our coffee tastes good, so I think it's authentic. "

It is only called origin.

I don't know anything about the purchase channels.

Not only coffee shops, but also some shops that sell coffee beans, the Blue Mountain coffee is also questionable.

In an upscale shopping mall on Chongqing Road, the reporter came to a shop specializing in coffee beans and coffee utensils. The salesman pointed to a bag of coffee beans packed in a hemp bag and said, "this is imported from Jamaica." Then introduce another kind of tin packaging: "this is the Japanese UCC brand, but also imported."

Oddly enough, the price of blue mountain coffee beans imported by Jamaica is lower than that imported by Japan. The reporter wanted to ask for more information, but the salesperson's answer was: "I don't know".

Industry exposure

Most of the coffee you drink is blue mountain coffee.

It is understood that Blue Mountain Coffee, which comes from the Blue Mountain Mountains of Jamaica, is the best quality and most expensive coffee in the world. Since the annual output is only a few hundred tons, and most of the export quotas are controlled by Japan, it is difficult to drink real Blue Mountain coffee at home.

"as far as I know, the so-called Best Blue Mountains and Top Blue Mountains are among the best. They have long been booked by some royal institutions, and it is impossible for them to flow to the private sector, let alone to China, where there has been no import quota for a long time." Mr. Kong, who has run a coffee shop for many years, revealed: "what we can drink is basically blue mountain coffee, not blue mountain coffee, and some of it may not even be blue mountain coffee, because ordinary operators don't know what blue mountain coffee tastes like. It's just under the guise of Blue Mountain to buy some cheap coffee beans, or even coffee powder."

Full of exorbitant profits

Fake blue mountains bring real profits

Mr. Kong calculated that the price of real blue mountain coffee beans is about 2000 yuan per pound. According to the calculation of more than 450g per pound, the value of each gram of blue mountain coffee beans is about 4.50 yuan, and each cup of coffee needs about 7 grams of coffee powder. Plus the consumption during the preparation process, each cup needs about 9 grams. "this is just the cost price of coffee beans, making coffee, plus grinding, labor, and various operating costs of coffee shops, so the price of each cup has to be sold at least more than 100 yuan in order to generate profits. If the pursuit of a considerable profit, this price is absolutely beyond the reach of most customers. "

"the cost of the so-called Blue Mountain coffee we drink is much lower than that of the authentic coffee, which will be several times lower or even more than ten times lower. Better coffee shops will use some coffee beans from Brazil or other American countries and almost buy them directly from wholesale channels, which costs negligible if calculated in grams. But because of the addition of the word Blue Mountain, the profits generated will be huge. " Mr. Kong said.

The lawyer said

Customers have the right to claim compensation

Li Mingshan, a lawyer from Jilin Hengfeng Law firm, believes that if a business sells Blue Mountain coffee as a fake, it first violates the Product quality Law and should be punished by the competent authorities. Secondly, the consumer has formed a de facto transaction contract with the coffee shop, which is a contract fraud, and the consumer can ask for the return of the price and the corresponding compensation.

"of course, in practice, due to various reasons, this kind of rights protection is very difficult to operate. As a widespread illegal phenomenon, it should be a combination of law enforcement departments, consumers and industry self-discipline to form a social protection of rights, in order to achieve certain results. " Li Mingshan said.

Depth point of view

The rights and interests of consumers are negligible.

Coffee near the name of the Blue Mountain, then sit on the land price rise, can not help but remind people of the recent media exposure of the "Kobe beef" incident. When the various kinds of "Kobe beef" in the domestic market, which cost more than 1,000 yuan per kilogram, were crushed by the Japanese government that Kobe beef had never been exported abroad, people suddenly realized that beef also had "fake" goods.

"I think this is a kind of morbid business thinking of merchants, and it would not be surprising if it is only done by individual black nests and black processing points. But now it seems that the whole coffee industry is operating with such a morbid mentality, and it is very sad that the rights and interests of ordinary consumers are so small that they are seen through the door. " Sociologist Mr. Deng said.

Distinguish between true and false

You can see several features of the authentic product.

First of all, confirm the origin and brand. The Blue Mountain caffeine sold in Asia is monopolized by the Japanese company UCC, so almost all of the labels bear the trademark of UCC, so apart from the blue mountain coffee imported directly from Jamaica, the authentic Blue Mountain coffee seen in the Asian market should be the "UCC" brand. With the exception of Japan's UCC and Jamaica's direct imports, other Blue Mountain coffee on the domestic market can basically be considered to be fake.

Secondly, you can look at the trademark and logo. The outer package of the authentic Blue Mountain Coffee bears the officially registered BLUE MOUNTAIN COFFEE ®trademark of the Jamaica Coffee Authority (CIB).

In addition, you can also look at the grading of Blue Mountain Coffee. Blue Mountain Coffee is divided into five grades, namely selected Peaberry, Gradel, Grade2, Grade3 and preferred Blue Mountain. Fake Blue Mountains often have AAA, AA and A marks in the domestic market.

Finally, we can verify the price. The real Blue Mountain coffee is very expensive. It usually sells for 30 or 40 yuan a cup. It must be a fake.

Two kinds of coffee beans that look exactly the same, only because of the huge price difference of the word "Blue Mountain".