85C the opening of the first concept store in Shanghai more than 370 stores in mainland China will be upgraded next year.

Recently, 85C in Changning District, Shanghai Zhongshan Park Business District Dingxi store from the original renovation, launched the first store new concept store. This marks that 85C officially sounded the horn of brand upgrading in the Chinese market.

85C, which is known as the first baking brand in China, has been developed in the mainland for nearly five years. This store upgrade is different from the inexpensive market positioning that 85C has always advocated. The most prominent position in the new concept store is that its main "natural yeast bread" is made by natural fermentation. Using natural California raisins with water and sugar, natural fermentation absorbs sugars and minerals at room temperature of 30 degrees C. the special flavor produced after fermentation is used to replace artificial yeast. The dough has high moisture retention and strong fruit flavor. And these European-style bread, which sells for an average price of 15 yuan, is also an attempt for middle and high-end consumers.

The newly upgraded Dingxi store offers a limited number of fresh products every day, baking an average of about 3000 pieces of fresh bread a day, and in order to enable consumers to eat fresh hand-made bread that is healthy and healthy, Su Jianfeng, the gold medal chef who won the 2012 FHC competition, is invited to research and develop a variety of champion bread products.

This time, the Dingxi Road store also made a big adjustment to the decoration style of the entire storefront, making the storefront brighter and the style more casual and warm. In terms of color selection, the bold use of coffee and crimson walls, coupled with mirror material separation, highlights the quiet and comfortable theme and depth, while the layout of the order area and the goods display area shrinks counters, water bars and cabinets, enhancing the overall sense of space of the storefront. In terms of function, it not only adds more guest areas, but also breaks the original wooden seat furnishings and adds sofas, coffee tables and other equipment to create a comfortable rest atmosphere.

In the future, in some emerging cities, we will upgrade the new style directly according to the research results. In the interview, Qiu Zhihong, executive vice president of 85C, said that after the completion of the brand upgrade and storefront renovation of the Dingxi store, 85C will also complete the brand upgrade of some of the more than 370 stores in the mainland, located in the business district. It is believed that the upgrading trend of 85C will lead another change in the baking industry.

Brand tips:

As a well-known chain of bread, coffee and baking in Taiwan, 85C has become the largest coffee cake chain with the largest turnover, and its chain stores have spread to China, the United States, Australia and other countries. Since entering Chinese mainland at the end of 2007, it has won the favor of more and more consumers with its five-star quality and civilian price. At present, 85C has chain stores in Shanghai, Hangzhou, Nanjing, Beijing, Tianjin, Fuzhou, Shenzhen, Chengdu, Chongqing, Zhengzhou, Wuhan, Qingdao, Jinan, Xiamen, Guangzhou, Shenyang and other big cities. the number of chain stores has reached more than 370, with more than 720 stores worldwide) provide 24-hour operation and delivery services in most chain stores.

(responsible Editor: Leo)