Yunnan Coffee Industry rises to a New level

On January 8, the second China Mangshi (International) Coffee Culture Festival officially kicked off in Mangshi, Dehong Prefecture, Yunnan Province. Elites from all over the world gather in the "Coffee Capital" to share the coffee feast.

Raise the price of coffee in Yunnan through the trading platform

Li Jiming, deputy director of the Yunnan Provincial Department of Commerce, who was invited to participate in the event, said in an interview with reporters that small-grain coffee has become a major characteristic industry in Yunnan, combined with the current development trend of the entire international coffee industry. Yunnan Provincial Department of Commerce will carry out work in the following aspects to promote this industry to a new level.

First, the electronic coffee trading platform that is in operation will make substantial progress within this year. "although Yunnan is the country's largest coffee planting base and coffee export base, attracting a large number of international giants, Yunnan coffee still lacks an effective carrier in terms of pricing and discourse power." At the business recommendation meeting of the 3000-ton production line of Dehong Hougu Coffee Co., Ltd., Mangshi instant coffee powder branch, Li Jiming, deputy director of the Yunnan Provincial Department of Commerce, revealed that during last year's coffee harvest season, Yunnan farmers caught up with the period of low international coffee prices. in order to protect the interests of farmers and compete for the right to speak for Chinese coffee and Yunnan coffee, Yunnan will build the world's third largest coffee e-commerce trading platform after New York and London. As for the establishment of an electronic trading platform, Li Jiming said that this can realize the hedging of coffee, thus raising the price of small-grain coffee raw materials in Yunnan to a new level.

The second is to gradually solve the problem of coffee products entering the international market. According to Li Jiming, on the basis of Yunnan small grain coffee raw materials continue to enter the international market, in 2011, with the help of e-commerce platform, Yunnan small grain coffee products successfully entered the international market and entered the American coffee market in one fell swoop. Although the current quantity is not very large, it has made a zero breakthrough after all.

Third, it is considering upgrading the Mangshi Coffee Culture Festival to a provincial coffee culture festival, so as to speed up the creation of Yunnan coffee brand and expand the market influence of Yunnan small-grain coffee.

The coffee industry is forming a joint force.

The reporter learned from this event that Mangshi is the capital of Dehong Prefecture, the main coffee producing area in Yunnan, where it is suitable for coffee cultivation at an altitude of 800 to 1800 meters, and the small seed coffee produced is of good quality. At present, the planting area of coffee in Yunnan Province has exceeded 800000 mu, and the annual output has exceeded 60, 000 tons, accounting for 98% of the national total.

Zhao Jin, head of the propaganda Department of the Yunnan Provincial CPC Committee, and Kong Chuizhu, vice governor of Yunnan Province, sent congratulatory messages to the event one after another. Li Lei, secretary of the Dehong Prefecture CPC Committee, said at the opening ceremony that the Dehong Prefecture Party Committee and the state government regard biological characteristic industries as one of the key industries of the state's economic and social development. we will vigorously develop coffee, nuts, lemons and other emerging characteristic industries with Dehong characteristics and local advantages, build large bases, cultivate large industries, build big brands, and strive to build biological characteristic industries into big industries in rich and strong states. He hopes that coffee culture will make Dehong more closely connected with the world, and make Dehong, the "hometown of Chinese coffee," fragrant and famous all over the world.

Dehong Hougu Coffee is the only national leading enterprise in China's coffee industry. as of 2011, Dehong Hougu Coffee Co., Ltd. has a coffee planting area of more than 210000 mu in the province and has the largest instant coffee production line in China with an annual output of 13000 tons. at present, the products have been exported to 27 countries and regions.

It is Dehong's coffee that has attracted more and more attention, so leaders and business representatives from Jiangling City, South Korea were invited to participate in this event.

At the opening ceremony, Hougu Coffee invited many international and domestic well-known models to hold a product show, showing Hougu Coffee's Italian coffee, Yunnan small grain coffee, fragrant cat coffee and Hougu patented fresh fruit coffee. it is introduced that the fresh fruit coffee takes no more than 20 minutes from the picked fresh fruit to the finished product, maximizing the aroma and mellow of the coffee. At the same time, many coffee utensils of different shapes from all over the world were also displayed at the opening ceremony, including new and high-tech products. This Coffee Culture Festival will pay close attention to the new positioning of the image of "City of Flowers and fruits and Capital of Coffee". Making use of the popularity brought by the first Coffee Culture Festival and holding rich and colorful activities, it once again shows the rich connotation of coffee culture.

Hand in hand with Korean Enterprises to promote the Development of Coffee Industry

At the opening ceremony, Xiong Xiangjin, chairman of Dehong Hougu Coffee Co., Ltd., said that the Coffee Culture Festival is a grand gathering of elites in the coffee industry, a platform and carrier for the exchange and dissemination of coffee culture, and a "hometown of coffee in China"-a stage for Dehong to show its elegant demeanor and charm to the world, as well as an important platform for Yunnan coffee industry to move towards the world.

On the day of the opening ceremony, South Korea's CoffeeCupper Company has signed a cooperation agreement with Hougu Coffee Enterprises to develop coffee tourism in Mangshi.

In addition, Hougu Company also signed a cooperation agreement with Yunnan Xiaoguan Electronic Commerce Technology Co., Ltd., which aims to create the largest industry e-commerce trading platform in China and provide members and customers with coffee international market and related mobile e-commerce information value-added services. At the same time, Hougu Company has reached cooperation agreements with Xinyi and other three provincial companies for logistics and warehousing with an annual output of 3000 tons of coffee. At present, the relevant projects have been submitted to the Yunnan provincial government for approval and are expected to be listed and put into operation by the end of the year.

(responsible Editor: Leo)