British media: demand for instant coffee in Asia rises, cheap coffee beans become mainstream

[global Network Comprehensive report] according to Reuters on December 3, the recent strong demand for instant coffee in Asia has stimulated the expansion of the cheap coffee market. Over the next 10 years, relatively inexpensive robusta beans will overtake expensive Arabica beans in the market, according to industry officials.

In emerging market countries such as China and India, rising incomes have led to a boom in coffee consumption, which has led to a rise in sales of cheap coffee beans, triggering a market shift and bringing good news to major coffee producing countries such as Vietnam and Indonesia.

However, the main producing areas of coffee beans with relatively high prices, such as Latin America and East Africa, are worried that hot sales of cheap coffee beans will affect their own sales. Coffee beans in these areas are difficult to grow, less astringent, mellow and more expensive, mainly sold to European and North American markets.

The International Coffee Organization (ICO) predicts that by 2020, global coffee demand will climb to 10.5 billion kg, an increase of 3.3 billion kg over 2005, when coffee consumption will exceed US $50 billion.

According to ICO, the International Trade Center and the World Trade Organization, cheap coffee beans robusta contribute significantly to the growth of the global coffee market.

Advertisers use commercial publicity to guide consumers and encourage people to combine coffee with social status and income levels, thus stimulating coffee consumption. Recently, a large number of consumers in China, India and other countries have switched from tea to coffee, and the market is expanding rapidly, but there is still a huge market potential compared with European countries. The demand for coffee in Southeast Asian countries is also growing rapidly. Indonesia, as a major producer of coffee beans, has recently cut its exports due to strong domestic demand. In response to this market trend, major coffee producing countries in Central and South America, such as Brazil and Colombia, have also adjusted their strategies to gain weight and cheap coffee beans in order to seize market share.