China's coffee consumption increased by more than 20% annually, exceeding the global average growth rate by 10 times

The only coffee professional exhibition in South China-2014 Guangzhou Coffee Expo opened on the 11th. The reporter learned from the exhibition that with the rapid development of China's coffee market, the annual coffee consumption growth rate is more than 20%, which is more than 10 times the world average consumption growth rate.

The consul general of Uganda, Ethiopia, Turkey and other countries attended today's opening ceremony. The exhibition covers an area of nearly 10000 square meters. High-quality coffee from more than a dozen countries around the world has filled the room with fragrance, and Pu'er coffee has also been reinstalled to promote Chinese coffee brands. Exhibitors also include all kinds of coffee drinks, processing equipment, coffee machines, bean grinders, coffee utensils and so on.

Data from the organizing committee and industry insiders show that with the rapid development of China's coffee market, the annual coffee consumption growth rate has reached an astonishing 20%, while the annual growth rate of world coffee consumption is only 2%. Some experts estimate that there are more than 200 million potential coffee consumers in China.

It is understood that the coffee bean manufacturers in the Pearl River Delta region account for more than half of the country. In Guangzhou alone, there are more than 1000 coffee consumption places such as coffee shops, western restaurants and bars, and nearly 200 coffee trading companies. China will become the most potential coffee consumer in the world, while the Pearl River Delta region with Guangzhou as the center is expected to become China's largest consumer and trade market.

During this coffee exhibition, the third Pu'er Coffee Cup World siphon Pot Competition and the 2014 "Tops Cup" Coffee Baking Masters Competition will be held, with prizes up to 120000 yuan, attracting many elite baristas to participate in the competition.

In addition, there are a number of coffee culture activities during the exhibition. Ms. Chen Ruoyu, honorary director of the Taipei Fine Coffee Business Development Association, will come to the scene to give a lecture. Jinfeng, Japanese coffee worker and founder of Hyland Cafe, and Chiba, vice president of KONO, will demonstrate the production of hand dripping and siphon pot coffee at the Hailan Cafe booth, bringing pure Japanese coffee culture experience.

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