The Power and Passion of Coffee

"I'm not at home, I'm in the cafe; I'm not in the cafe, I'm on my way to the cafe." This classic portrayal of coffee culture slightly exaggerates people's coffee complex.

When you see the coffee shop, you will think of the slogan full of warmth and sweetness: "thick milk, sweet as a hug". Once you walk into the coffee shop and immerse yourself in the exotic environment and the fragrant atmosphere of coffee, you feel that the coffee shop is definitely a good place to relax.

It feels good to sit in a fragrant coffee shop, taste fragrant coffee, look at the scenery through the window, be alone or chat with friends. When you are alone, your emotions are filtered, your heart is revealed, you can immerse yourself in music and thoughts, abandon your thoughts and concentrate on thinking quietly, you can think of nothing but feel a trace of fragrance rolling back and forth on your tongue. When sharing with friends, there is an indescribable warmth, casual and romantic, brewing and fermenting together, becoming mellow, warm and moist. A poet once said that coffee is "as pure as an angel, as lovely as Cupid, as thick as ink as a devil, and as hot as hell." Especially when a person feels pain and depression, coffee is like a sedative, slowly calming the dull pain in the heart.

Among the imported drinks, coffee is the most humanistic, and it conveys the elegance and self-confidence of Western culture inadvertently, especially the relaxed atmosphere, charming and romantic taste, environment suitable for meditation and harmonious and casual social feeling. In Arabic, coffee (qshwa) means "good wine" and can be intoxicated; in Greek, coffee (kaweh) means "strength and enthusiasm", which can be exhilarated.

The only big country in the world that does not use coffee as a drink is China. Because in our opinion, tea is authentic, while coffee is only imported. Tea is a metaphor for life, coffee is like a dream. Coffee can be drunk in a few minutes, while Chinese tea can be brewed continuously for a few hours, so in terms of the consumption mode of the drink itself, drinking coffee seems to have more aristocratic quality of the West.

In the 1980s, people began to recognize "McDonnell's" and "Nestle" instant coffee. Advertising slogans such as "Didi fragrant" and "delicious" are the overall impression of coffee on the Chinese people. When Starbucks was introduced into China in the 1990s, Chinese people's complex for drinking coffee was rising day by day. For most Chinese, coffee represents a kind of sentiment and a fashion label. Drinking coffee is not so much to taste its taste as to taste a kind of culture, a kind of mysterious and ambiguous feeling.

If you don't know much about coffee and want to read it through, you should calm down and drink a cup of coffee and experience the new enjoyment that coffee brings. An Austrian who loves coffee said, "A good cafe should be bright, but not gorgeous." There is a coffee shop, the shop is transparent and bright, passers-by can see everything in the store through the floor-to-ceiling window, and when they walk in, there are sincere smiling faces and crisp greetings from the waiter, which gives people a sense of satisfaction in receiving courtesy. Even the original depressed mood also became clear.

Drinking coffee can stimulate nerves, touch inspiration, activate thinking and improve work efficiency. Balzac said: "once the coffee gets into the stomach and intestines, the whole body begins to boil, and the mind is in position, like an army, to fight on the battlefield." For many white-collar workers in China, drinking coffee is not only a fashion, but they also like to use the coffee shop as a "second office". So after 12 constellations such as Sagittarius and Cancer, there is a constellation called Coffee. It is used as an analogy to those ethnic groups who often sit in coffee houses and like to communicate and communicate in mellow and low-echo music. Chen Danyan, author of "is Coffee bitter or not" and the spokesperson of the International Coffee Organization, has been in cafes all over the world, and her novel New York Holiday was written in an Italian cafe in a small town in New Jersey. Pan Xiangli, a Shanghai-style writer, wrote in his article "Coffee in Shanghai in Winter": "when I was studying as a graduate student on Huaihai Road and writing a master's thesis, the classroom was noisy and the dormitory was dark, so I held a lot of books and plaid paper every day and went to the cafe opposite."

Nowadays, people in fashion like to use a verb of "grinding", which is a term for coffee processing, which refers to the way of doing office and thinking in a coffee shop as "grinding". Different people can find different grinding fun in the coffee shop. White-collar, pink-collar and gold-collar workers like "poetic dwelling". Grinding in a coffee shop is a kind of poetic work, including mellow coffee, exquisite snacks, charming music, elegant environment, romantic atmosphere and comfortable seats.

I can't help remembering that when coffee first arrived in Italy, some conservative clergy called it "Satan's masterpiece," but after Pope Clement VIII took a sip of coffee himself, he couldn't help sighing, "Let coffee be baptized into God's drink!"

China Coffee Trading Network: www.gafei.com