How to open an ideal small coffee shop

Nowadays, with the increasing demand for spiritual life, and everyone who pays attention to style and identity must immediately think of coffee when they show their taste, the coffee market has quietly sprung up in China.

Many people see the business opportunities in the coffee market, but the problem is that they want to open a small coffee shop, but they don't know how to do it. All right, let the following words lead you to a way out. How to open an ideal small coffee shop.

Steps to open an ideal small cafe:

Inspect the market and determine the business positioning. At present, the domestic coffee market is mainly western restaurants with coffee, professional leisure cafes and milk tea shops with coffee. To open a coffee shop is mainly to determine whether there is enough consumer demand in the area where there is a good intention to open a shop, and what kind of people are the main consumer groups, whether they are college students, petty bourgeoisie, senior white-collar workers or ordinary residents. After the consumer group is determined, the market positioning is naturally determined.

Make budget and financial planning. Many people open a shop, may just think, I want to invest XX million to open a XX square store, and then ask the budget of the people who have done it, and then feel that it is almost done, so I went to do it. This actually lays a hidden danger for the establishment of a healthy financial situation at a later stage. The so-called sharpening knife without mistakenly chopping firewood, the finer the budget, the greater the possibility of success. The capital budget is often the key, there is not enough working capital to do backup, there is no business after opening a shop, it may not last for less than half a year and have to close down. The decoration cost is the largest in the budget, and the entrepreneurial industry mainly deducts the total budget from the fixed money to be spent, and then uses it to do the design and how much money it has to do. The actual expenditure is often much larger than the budget, so a more reasonable capital planning is about 60% of the funds to do visible expenses, such as store rent, store decoration design, furniture and so on. The rest is for employee salary, store promotion, raw material purchase and turnover.

Coffee shop location. As a matter of fact, the operation of a coffee shop depends on word of mouth, so the location of the coffee shop must be conveniently located to facilitate friends who are introduced by regular customers to find it. But because of its own characteristics, the cafe needs a quiet and green surrounding environment. It is best to be close to large buildings or high-end office buildings. Cafes also have high demands on the flow of people. This will test investors' ability to identify potential customers, as coffee shops are mainly consumed by young people between the ages of 18 and 40. Some areas have a large flow of people, but we don't have many potential customers, such as around the vegetable market. Although the flow of people in some areas is not too high, the surrounding areas are high-end clubs, gymnasiums and so on. In addition, the store itself is also very important, such as whether the door is wide enough, floor height, store permeability, drainage and power supply, and so on.

Design and decoration of the coffee shop. A coffee shop is a place for people to socialize and rest. So be sure to give people a comfortable and comfortable feeling. Operators should decorate around their own business positioning and target groups. At present, there are still a small number of people in China who know how to taste coffee. When people go to coffee shops, they mainly focus on the atmosphere and feeling there. Otherwise, they might as well go to the supermarket to buy instant solutions and drink at home. So the style of the coffee shop is very important, whether it is a warm route or a lazy route, furniture, accessories (we call soft clothes), curtains should be in line with the theme and style of the coffee shop. In addition, even coffee utensils and fruit and drink utensils will have unexpected gains if they can suit the style of the coffee shop.

Recruitment and management of coffee shop staff. In the early days of opening a coffee shop, many coffee shop owners are often in a hurry to recruit people, resulting in not being able to recruit good talents. There are many differences between a coffee shop and an ordinary restaurant. Coffee shops do not need so many waiters, and the owner is often not in the shop. Therefore, the requirements for the quality of the staff themselves are relatively high. And to the coffee shop consumption, most of the quality is relatively high, so when choosing waiters, try to choose temperament, look comfortable, self-restraint. Make customers feel comfortable and fresh.

In addition, making a good cup of coffee is the most basic requirement for opening a coffee shop, and it is also the first key to quality assurance, but if you want to open an ideal coffee shop, you can't just make coffee. Many small cafes have good business, and it is not just the boss who can make coffee. A personalized cafe is like an art shop, and the coffee shop owner is like an artist, who can show the confidence and charm of the boss and convey his own thoughts and humanistic feelings to customers. To open a coffee shop, to be able to capture customers and give them word of mouth is the key to long-term operation. Good service and quality guarantee is the symbol of the brand.