Some people in the industry say Kopi Luwak is just a gimmick.

Kopi Luwak, known as the luxury top, has been stationed in our city for nearly a month since April 5. Recently, the reporter learned that although a cup of Kopi Luwak sells for as much as 268 yuan, consumers go to taste it every day. Ding Lin, the store manager, said that the sales in Changzhou were better than those in Guangzhou headquarters, which accelerated the preparatory process of the second cat shit coffee shop in our city.

At 2 p.m. Yesterday, business was a little slow in the cat shit coffee shop on the first floor of Wambo Square, with only one or two tables of guests, with ordinary lattes and cappuccinos in front of them. "does anyone order Kopi Luwak?" The reporter asked, the store director Ding Lin replied with a smile: "every day, especially at the opening of business, business is so good that even we did not expect, the public still give Kopi Luwak face." Now the weather is hot, ice and snow music products are more popular, the price is about 30 yuan. In fact, apart from Kopi Luwak, the prices of other drinks in the store are acceptable to the public, and the average per capita consumption is only NT $50 to NT $60. "

During the conversation, an uncle carrying a red green bag came into the store and ordered a cup of Kopi Luwak. The barista came to the uncle's seat, first smelled the coffee beans for him, and then began to operate in front of him. The reporter came forward and asked, the uncle said that he was very fond of coffee and had been going to Starbucks before. This time, his daughter recommended to him that he must come and have a taste.

Ding Lin told reporters that this happens from time to time. Returnees, hipsters, ordinary white-collar workers, and some elderly people in Huajia are all directed at the brand Kopi Luwak, and they will recommend friends or bring friends again when they go back. "some are coffee enthusiasts who are more professional than we are, while others are curious about what the world's most expensive coffee tastes like."

"Kopi Luwak and Blue Mountain coffee will be made in front of the guests. it takes half an hour to make a cup of Kopi Luwak. We hope the guests can taste it leisurely, but some guests complain that we are slow to produce." Ding Lin explained that cooking Kopi Luwak is a strict quantitative process. For example, a cup of coffee must be made from 25 grams of coffee and made in a siphon pot, while baristas have to go through 17 days of rigorous training and pass the exam before they can go to work.

Ding Lin said that all of the company's Kopi Luwak comes from a small island in Sumatra, Indonesia. It takes two years to collect, clean, deodorize, dry and bake in the ancient way, plus it will cause partial loss in the baking process, so it is very rare and precious. Kopi Luwak is the most fragrant when the beans are cooked for 3 to 3 months. If you put it too long, you will miss the best taste time and lose its "luxury".

It is understood that Kopi Luwak is the dream of all coffee lovers. The world's most expensive coffee is produced by a musk cat in Indonesia, which swallows ripe coffee fruit and is fermented by the digestive system and then excreted out of the body. This kind of coffee destroys the bitter protein in the coffee beans, making the coffee more round and fragrant.

"the most expensive coffee is not the best coffee, and I don't drink anything that comes out of my intestines." Mr. Chen, the owner of a coffee shop in our city, said, "those who really know coffee feel that the performance-to-price ratio is not high, and those who do not understand it only taste fresh occasionally and cannot continue to consume." In his opinion, Kopi Luwak is just a gimmick, and what kind of coffee to drink is determined by personal preferences and habits and has nothing to do with the price. (Xu Yang)

China Coffee Trading Network: www.gafei.com