Vietnam boutique coffee knowledge the historical origin of Zhongyuan coffee and how to pack it

If we say that the Central Plains coffee has a strong and strong taste, then the highland coffee is elegant and warm.

If we say that Central Plains Coffee focuses on product research and development, then Highland Coffee emphasizes store decoration.

If Central Plains Coffee is the first choice for Vietnamese, then Highland Coffee is favored by tourists.

If Central Plains Coffee has captured the workers and peasants, then Highland Coffee has mastered the middle class.

If we say that the boss of Central Plains Coffee is a local talent, then the head of Highland Coffee is the representative of overseas Chinese.

The history of Central Plains Coffee is not long. Its founder and current general manager, DangLeNguyenVu, is 36 years old. In 1996, he was a 25-year-old medical student. Seeing that coffee is the most potential industry in Vietnam, he founded Zhongyuan Coffee with three friends in Bangmeishu, a coffee producing area in central Vietnam. In addition to hoping to expand Vietnamese coffee to the world. Tong Coffee is also expected to improve the lives of local ethnic minorities (whose name is the Central Plains). Over the past ten years, with the cooperation of weather, geography and people, Zhongyuan Coffee has successfully leapt onto the international stage since 2000. Zhongyuan Coffee has won the Best Product Award in Vietnam for seven consecutive years. At present, Zhongyuan Coffee has 400 chain stores and 1,000 franchise stores in Vietnam. The coffee they produce is also sold to more than 40 countries around the world, including the United States, Canada, Britain, Germany, the Netherlands, Sweden, Russia, Ukraine, Australia, Japan, Singapore, China, Cambodia and Thailand. He also won the title of ASEAN Best Young Entrepreneur and Vietnam third Class Labor Medal (2004), Greater Vietnam Yellow Star Medal (SaoVangDatViet,2003~2005), Vietnamese Entrepreneur Red Star Medal (DoanhNghiepSaoDo,2002). At the same time, he also extended the successful model of Central Plains Coffee to other fine domestic agricultural products such as Dalat red wine, PhuQuoc fish sauce, BinhThuan dragon fruit, CanTho Royal No. 5 pomelo and so on. In addition, he provides financial assistance to low-income families, martyrs, students in need, entrepreneurial youth, and even dioxin victims in Vietnam. From the desertion of soldiers in medical school at that time to the act of great love and righteousness now, it may also be another manifestation of Deng Li Yuanyu's hanging pot to save the world.

Zhongyuan coffee does not use vacuum packaging, because the vacuum packaging process will make coffee lose part of its aroma, of which the advanced is the so-called "ferret coffee" CAPHECHON, also known as Legendee or CoffeeWeasel. allegedly. In the early days, ferrets in Vietnam liked to pick coffee beans that tasted ripe. Because the ferrets could not digest the coffee beans themselves, they had to excrete them by secreting some special digestive enzymes. The next day, coffee workers would look for complete coffee beans from ferret feces, wash and dry them with cream, and finally produce chocolate-like coffee, which is expensive because of its special "achievement" process and scarce output. Together with Indonesian civet coffee (KopiLuwak), it is regarded as the top coffee in the world.

Now Zhongyuan Coffee specially invites experts from Germany for technical guidance, using a special formula to simulate the digestive enzymes in ferrets, making LegendeeCoffeeWeasel with low caffeine content, so that people can brew the best iced coffee in the world without going through ferret feces, enjoying endless aftertaste. Other special Central Plains coffee is Zhongyuan 4 PremiumCuli, which combines chocolate, tamarind and other aromas, always with a heavy taste; Zhongyuan 9 Passiona is the latest low-caffeine product with the price almost the same as Legendee, but I think it is more suitable for women, especially girls; boxed HouseBlend is the best entry for Zhongyuan coffee. In addition, the G7 (said to be hoping to enter seven major developing country markets, including China) three-in-one instant coffee, taste good.

Unlike the localized Central Plains Coffee, Highland Coffee takes the international route, so it is called the Starbucks of Vietnam: from afar, there are eye-catching signs, outdoor seating is full of different languages, waiters all wear red and black uniforms, deliberately built lantern optical fiber with lazy sofas, the most suitable for people to nest FreeWifi all day. It attracts foreign tourists, business people and modern Miss Saigon, as well as a new ethnic group, the middle class, emerging in Vietnam's economic development.