Investment Analysis and Prospect Forecast of Chinese Coffee Industry

Coffee, tea and cocoa are called the three major drinks in the world. Coffee tree is a small evergreen tree of Rubiaceae. Coffee for daily consumption is made from coffee beans combined with various cooking utensils, and coffee beans refer to the nuts in the fruit of coffee trees, which are then roasted by appropriate roasting methods.

The global coffee production and consumption market is growing steadily. More than 1.5 billion people in the world drink coffee, and the annual consumption is basically the same as production. The main consumer markets are the United States, Japan, Europe and other economically developed countries and regions. The consumption structure has gradually shifted from drinking instant coffee to freshly ground coffee, and from drinking Robusta coffee with high caffeine in the past to Arabica coffee with low caffeine and soft taste.

The introduction and trial cultivation of coffee in China has a history of more than 100 years. Coffee production in China has experienced a tortuous course of development, and the main producing areas are in Yunnan, Hainan and other areas. By the end of 2010, the planting area of coffee in China has exceeded 550000 mu.

As China's largest coffee production base and high-quality coffee raw material base, Yunnan coffee planting area and output account for more than 98% of the country's total, and its small seed coffee is very popular in the international market and is recognized as one of the best quality coffee in the world. In 2012, the planting area of coffee in Yunnan Province reached 1.34 million mu, with an output of 82000 tons. In addition, Yunnan's coffee export volume was about 1.4 billion yuan in 2012, continuing to maintain its position as the country's largest coffee planting, production and export base. In 2012, the planting area of coffee in Yunnan has exceeded 1.4 million mu. In the harvest season of 2013-2013, Yunnan produced about 82000 tons of coffee and exported more than 50, 000 tons of coffee.

Since 1998, the annual per capita consumption of coffee in China has increased at a rate of 30%, far exceeding the annual growth rate of world coffee consumption. As a result of China's huge coffee consumption market, from coffee cultivation to chain retail stores have become the target pursued by Chinese local enterprises and investors, major foreign brands have also rushed to land, and the competition in China's coffee market is becoming increasingly fierce.

China's coffee industry has a huge space for development. In recent years, both the domestic coffee consumer population and the consumer market have shown a trend of rapid growth. It is estimated that by 2020, China will become a world coffee consumption country equivalent to Japan. High-quality coffee will be the mainstream of consumption in China in the future.

The report on Investment Analysis and Prospect of China's Coffee Industry from 2014 to 2018 released by CIC consultants consists of 11 chapters. First of all, this paper introduces the basic characteristics and main varieties of coffee, then makes a comprehensive analysis of the overall situation of the international coffee industry, and then specifically introduces the operation of China's coffee industry and market. Subsequently, the report makes a key regional development analysis, import and export situation analysis, competition and marketing analysis, coffee market major brands, key coffee chain enterprises and coffee shop operation analysis of the coffee industry. finally, the investment situation and future development trend of the coffee industry are analyzed.

The data of this research report are mainly from the National Bureau of Statistics, the General Administration of Customs, the Ministry of Commerce, the Ministry of Finance, CIC Consulting Industry Research Center, CIC Consulting Market Research Center, China Food Industry Association and key publications at home and abroad. the data are authoritative, detailed and rich. at the same time, the core development indicators of the industry are predicted scientifically through professional analysis and prediction models. If you or your company want to have a systematic and in-depth understanding of the coffee industry, or want to invest in the coffee industry, this report will be an indispensable and important reference tool for you.