The growing domestic coffee consumption market

First, the growing consumer market, especially with the entry of Starbucks, Shangdao and other large enterprise groups, the market is showing a lively scene. We can find that the coffee consumer group is gradually growing, the coffee culture is gradually forming in the inland cities, and the domestic coffee consumption market continues to expand every year.

Although there is still a big gap in per capita coffee consumption between China and Europe and the United States, China's coffee market is expanding at a rate of more than 30% a year, and China's coffee market has a huge value-added space. Coffee shops have gained a foothold in the national coffee industry, where tea is the main drink, further indicating that coffee can be accepted by people of different cultures.

Second, the current format of coffee in the market

At present, in China's coffee industry, the more well-known coffee chain systems are Starbucks, Shangdao, Milo, Dio, both sides, Mingdian, Old Tree, New Island, Real Pot, BLENZCOFFEE, SPRCOFFEE, COSTACOFFEE and so on, among which Starbucks with American style of Italian Coffee is the largest. Starbucks has set up shareholding or holding promotion and operation organizations in Beijing, Shanghai, Shenzhen, Guangzhou and other places. At present, more than 500 coffee shops have been opened in mainland China, and there are plans to develop more coffee shops. According to Starbucks analysis, Beijing and Shanghai alone have a market capacity of more than 2000 coffee shops.

In addition to Starbucks, most of the other coffee chain systems are "Japanese-style" or Taiwan province-based brands. This kind of "coffee shop" often operates all kinds of light meals, western food and grilled food in the name of "coffee". In terms of drinks, coffee, tea, drinks and other drinks are sold in the shop. These coffee operators also strive to have a clearer market positioning for their own brands and business models. At present, Starbucks, SPRCOFFEE, COSTACOFFEE and other espresso have developed rapidly in China.

The development of the coffee industry has also made the domestic coffee industry more and more abundant. Here are some common coffee categories.

1. SPR Coffee, COSTACOFFEE and PACIFICCOFFEE from Hong Kong.

2. Iron cans of coffee, aluminum cans of packaged coffee and convenient bags of brewed coffee are readily available in convenience stores.

3. Fast food restaurant coffee. McDonald's fast food restaurant, KFC fast food restaurant and other convenience-based, coffee machine brewed coffee.

4. The fixed-point coffee machine makes coffee. Set in the airport, rest stations, mainly to convenience, people can reach out their hands to get a cup of coffee brewed by the coffee machine. In addition, this coffee machine also provides tin coffee and aluminum platinum packaged coffee.