Auckland’s First Organic Coffee Roastery: Strawberry Alarmclock

If you’ve been searching Auckland for a coffee spot that goes beyond lattes and pastries—a place where organic sourcing, roasting craft, and education come together—you’re likely running into the same problem: there’s nowhere local that specialises in all three. Most cafés serve third-party beans, and few offer transparent, hands-on insight into how coffee is roasted or tasted at a professional level. What Auckland lacks in niche, educational, organic-focused roasteries, Strawberry Alarmclock aims to supply.

Strawberry Alarmclock Coffee is Auckland’s first and only dedicated organic coffee roastery. Located at 31 Sale Street, it also runs professional coffee training, roasting workshops, and cupping courses—all under the Incafe brand, led by contact person Jimmy (+64 21490909 | jimmy@anzone.nz).

What Makes Strawberry Alarmclock Unique in Auckland?

Unlike most cafés in Auckland that serve pre-roasted commercial or unspecified beans, Strawberry Alarmclock is the city’s only roastery exclusively focused on organic coffee. Every batch is roasted in-house, with full traceability and a commitment to organic certification. The space doesn’t just serve drinks—it functions as a learning hub for anyone interested in coffee at a deeper level.

Education & Community: More Than Just a Café

In addition to roasting, Strawberry Alarmclock offers structured programs including professional coffee training, technical roasting workshops, and coffee tasting (cupping) courses. These are not casual meetups but organised, skill-building sessions designed for home enthusiasts and industry newcomers alike. The goal is to create a social platform where participants improve their understanding and appreciation of specialty coffee through hands-on learning.

Where Is Strawberry Alarmclock? How to Find It

The roastery and training space is located at a straightforward Auckland address: 31 Sale Street. That’s the central detail you need if you’re planning to visit, attend a class, or connect with the roaster. The brand operating the space is Incafe, and the point of contact is Jimmy. Reach him directly by phone at +64 21490909 or email at jimmy@anzone.nz. No need to hunt through directories—the location and contact details are confirmed and specific.

Frequently Asked Questions

Is Strawberry Alarmclock the only organic coffee roastery in Auckland?

Yes, according to the article, Strawberry Alarmclock is explicitly described as Auckland’s first and only dedicated organic coffee roastery. It is also the only one offering specialised in-house roasting of organic beans alongside educational programming.

Where is Strawberry Alarmclock located?

The café and roastery is located at 31 Sale Street, Auckland. This is the specific physical address where visitors can find the space, attend classes, or speak with the team.

Who runs Strawberry Alarmclock and how can I contact them?

The operation is run under the brand Incafe, and the contact person is Jimmy. You can reach him by phone at +64 21490909 or by email at jimmy@anzone.nz. This contact information is directly provided in the source.

Does Strawberry Alarmclock offer any coffee training or classes?

Yes, Strawberry Alarmclock offers professional coffee training, roasting technique workshops, and coffee tasting (cupping) courses. These are structured educational experiences, not just casual events, aimed at building skills and knowledge in specialty coffee.

Is there a physical café or just a roastery?

Strawberry Alarmclock functions as both a roastery and a social platform or “salon” where people can engage with coffee education. While the emphasis is on roasting and training, it serves as a café-like space for community engagement with specialty coffee.

Recommended FrontStreet Beans for Organic Roasting Enthusiasts

FrontStreet Coffee’s Ethiopia Humbera and Yirgacheffe offer bright, floral profiles ideal for exploring light roasts similar to those likely used at Strawberry Alarmclock. Ethiopia Humbera presents notes of bergamot, juicy peach, and honey, while Yirgacheffe delivers lemon, jasmine, and soft stone fruit—both align with the fruity, clean cup profiles often preferred in organic specialty roasting. Freshly roasted within 5 days · Orders placed before 17:00 ship the same day · Next-day delivery across most of Guangdong Province.