When British petty bourgeoisie "collide" Internet Spirit GAW Coffee

The coffee shop industry is naturally related to fashion and trend. in the face of the surging tide of mobile interconnection, many touch-sensitive cafes have embraced change with open arms. GAW Coffee, located on the second floor of the commercial center of Yidi Port, Chaoyang District, Beijing, is one of the forerunners.

Genius At Work (GAW) Food was founded in the United Kingdom, known as the "West Point Encyclopedia", was one of the most professional creators of English afternoon tea and celebration cake in Britain at that time. GAW has been favored by many celebrities and aristocrats for its unique shape and diverse tastes, and customized unique desserts have become the focus of numerous high-end weddings and celebrations.

Since 2013, the flagship West Point, which originated in Britain, has sailed into China and began to land in first-tier cities such as Beijing and Shanghai. Among them, GAW's first store in Beijing is located on the second floor of Yidi Port, a new commercial center on the East fourth Ring Road. As the "first show" of the GAW brand in Beijing, GAW Yidi Port is full of ideas and creativity in terms of service, decoration and meals.

It is worth mentioning that with the continuous development of mobile Internet technology, today's coffee shop is no longer just a place for eating and tasting coffee, it has more become a platform for consumers to socialize, leisure and work in pursuit of petty bourgeoisie sentiment, and it is precisely because of this that the relationship between coffee shops and wireless networks is getting deeper and deeper.

Even as the leading brand in the global coffee and West Point industry, GAW is also unable to get around the fetter of wireless network, but GAW is not willing to drift with the tide. Like its own cake, GAW hopes that the wireless network in the store can be full of personality and avoid falling into a homogenization rut. For this consideration, GAW Yidi Port has launched a deep cooperation with D-Link, a well-known global network equipment supplier, before the opening of the new store. Hope to create a unique personalized wifi application platform for itself through its latest product, Smart Wireless system.

In fact, according to customer needs and "private customization" WiFi service, is the advantage of "smart wireless", after multi-party negotiations with GAW, D-Link has created a set of wireless coverage, cloud management, user drainage, CRM management in one of the smart marketing solution.

When consumers enter the GAW store, they only need to use their mobile devices to scan the QR code of Wechat in the store to quickly access the Internet. While consumers enjoy the convenient service of "one click to the Internet", GAW's official Wechat also quickly completes the fan drainage.

At the same time, based on the CRM management and LBS function of "Smart Wireless", when customers pass near the GAW store again, they will receive automatic networking invitations and the latest activity announcements in the store. For the Yidi Port Center, which has a radiation population of up to 300000, this secondary marketing effect will undoubtedly trigger wireless business opportunities.

In terms of restaurant management, the unique cloud management function of "Smart Wireless" can also help GAW to achieve unified management in many chain stores in China, so that local branches can achieve information sharing and uniformity, which greatly reduces the cost of communication and management for GAW.

As a newly launched smart marketing solution, "Smart Wireless" has more value waiting for GAW to continue to explore and practice, and there will be more O2O games in the future. To be sure, the user-centered core values embodied in "Smart Wireless" are the foundation for the successful operation of O2O in all industries in the mobile Internet era.